Realizations on My First Facebook Ad Experience

I still could not figure out what happened to my first Facebook ad. As I have mentioned in my earlier blog, I did not receive ANY notice whether my ad was disapproved or not. Moreover, since Facebook’s Power Editor confirmed that my Facebook ad was uploaded and completed, I thought it will start running as scheduled.

Well, I’d like to take it as my first Facebook Ad punk. Anyway, Facebook did not charge me anything, so I am moving on from this incident (you owe me, Mark Zuckerberg). 🙂

Even if I still can not find the reason it happened, I realized that I did some mistakes in the process. Let me share them with you.

Lesson 1: I should have maximized the Interests Targeting and Demographics.

I admit: I was very conservative on identifying the interests and demographics of the people who could see my ad. I was even more concerned of the number of people to be reached that the interests targets!

Resolution: I will take my time on identifying the interests targets and demographics of my ad.


Lesson 1 learned - maximizing the interest targets.

Lesson 1 learned – maximizing the interest targets.


Lesson 2: I did not link the Benchmark Email confirmation email to the Thank You page.

I was not able to put the Thank You page’s URL link to the confirmation email of Benchmark. Had I done that, the prospective leads would have been directed to the Tumblr page (where I did my Thank You page is) and Facebook would have detected it because of the pixel. I don’t know if that would alert Facebook that I have ad (because of Facebook pixel are working – I checked it), though. But then again, the landing page, autoresponder, and thank you page should be connected.

Resolution: I opened my and Tumblr accounts. I copied and pasted the Tumblr URL link to the BenchmarkEmail confirmation email.


Lesson 2 learned: I missed this linking part right here.

Lesson 2 learned: I missed this linking part right here.


Now that I have moved on, it is time to run a new Facebook ad.

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About the Author

Ann Kristine A. Peñaredondo is the social media engineer, writer whiz, content marketing strategist, podcaster and training & development specialist exceptionally rolled into one. She's the amazing half of The Joy and Ann Show, the audio podcast for the jovial and amazing Filipino Freelancers. She's also the author of the e-book, "Small is BIG". When she's experiencing a writer's block, she laces up and goes for a run. Follow her on her official social media everywhere.

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