I did a new Facebook Ads experiment.

After my consultation with the VA 202 Facebook Group, I decided to test the following in Optimization and Pricing:

1. Website Conversions

2. Optimized Cost Per 1,000 Impressions (oCPM)

3. Interests Targeting

I decided to use the very first ad that I uploaded on Facebook Power Editor. Anyway, it seems that Facebook did not really see it. 

 

Remember this kid from my first Facebook ad?

Remember this kid from my first Facebook ad?

 

I got the cute kid in Pixabay.com

I got the cute kid in Pixabay.com

 

But first, I opened the Landing Page Monkey.com to edit the landing page (not the Filipino version). I placed a background photo (the cute kid) on the landing page. I also placed the lead magnet box on the right side of the page (it’s located at the center previously).

 

This is where I placed the link of the background image for the landing page.

This is where I placed the link of the background image for the landing page.

 

This is the first page of my original landing page.

This is the first page of my original landing page.

 

Second page of the landing page.

Second page of the landing page.

 

Once my landing page is set, I opened my Business.Facebook.com and went to the Power Editor. Since I got a different objective on this ad, I created a new ads set.

 

New ads set this time.

New ads set this time.

 

After creating the ads set, I created an ad.

 

The new ads set is still under the same campaign.

The new ads set is still under the same campaign.

 

Now, it’s time to work on the details.

 

Let's do this!

Let’s do this!

 

On the Ads’ Creative tab, I filled up the necessary details. Then I completed the details on budget and schedule, placement, and optimization and pricing on the ads set.

 

I chose Website Conversions on the Optimization and Pricing. I used Clicks previously.

I chose Website Conversions on the Optimization and Pricing. I used Clicks previously.

 

I chose Get the most website conversions at the best price.. I will be charged for impressions.

I chose Get the most website conversions at the best price.. I will be charged for impressions.

 

Choosing the image in the Ad part.

Choosing the image in the Ad part.

 

Check out the story on Interests Targeting on my next post.

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About the Author

Ann Kristine A. Peñaredondo is the social media engineer, writer whiz, content marketing strategist, podcaster and training & development specialist exceptionally rolled into one. She's the amazing half of The Joy and Ann Show, the audio podcast for the jovial and amazing Filipino Freelancers. She's also the author of the e-book, "Small is BIG". When she's experiencing a writer's block, she laces up and goes for a run. Follow her on her official social media everywhere.

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