After my consultation with the VA 202 Facebook Group, I decided to test the following in Optimization and Pricing:
1. Website Conversions
2. Optimized Cost Per 1,000 Impressions (oCPM)
3. Interests Targeting
I decided to use the very first ad that I uploaded on Facebook Power Editor. Anyway, it seems that Facebook did not really see it.
But first, I opened the Landing Page Monkey.com to edit the landing page (not the Filipino version). I placed a background photo (the cute kid) on the landing page. I also placed the lead magnet box on the right side of the page (it’s located at the center previously).
Once my landing page is set, I opened my Business.Facebook.com and went to the Power Editor. Since I got a different objective on this ad, I created a new ads set.
After creating the ads set, I created an ad.
Now, it’s time to work on the details.
On the Ads’ Creative tab, I filled up the necessary details. Then I completed the details on budget and schedule, placement, and optimization and pricing on the ads set.
Check out the story on Interests Targeting on my next post.