Here’s the story of how I saw my own Facebook ad

A week ago, I posted these statuses on my Facebook Page and personal Facebook account.

Here’s the story of how I saw my own Facebook ad

Honestly, no, I was not that surprised. Why? Because I really ran a Facebook campaign for one of my blog posts.

Here’s the story of how I saw my own Facebook ad.

In one of my mastermind sessions with my Facebook Ad Expert friend early this year, (what I meant of early was January 15, 2016 – yes, 15 days to 2016 and we are already wrecking our brains out), she mentioned about me running a Facebook Ad campaign about myself.

It was incredulous, really. Why would I do that? Why would somebody do that?

My friend made me realize this: if I create a Facebook ad campaign of myself, I would be able to show potential clients three things:

One, I could run Facebook ads (how thought-provoking).
Two, I could show my skills in social media marketing.
Three, I could show my skills in content marketing.

The idea made me excited. But I was still wondering how I could do it.

Here’s the story of how I saw my own Facebook ad

A screenshot of our chat conversation.

While thinking of how to execute it, I prepared this website by publishing more blog posts (I hope they are of help to you!), creating a lead magnet, and placing an optin.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Almost three months passed, and the Facebook Campaign Myself idea was still on the clouds. I again saw myself in another mastermind session with my friend. We ended our session with these action plans:

One, I will create a content based on a social media skill.
Two, I will run Facebook ad campaigns to 1) test my lead magnet and 2) let potential clients see me (and then eventually contact me to hire me).

ONE, I CREATED A CONTENT BASED ON A SOCIAL MEDIA SKILL.

I re-purposed a webinar presentation and made it ready for the blog post. I also dug on Canva for some visuals as proof of previous work that I did.

The result was this blog.

TWO, I RAN FACEBOOK AD CAMPAIGNS.

Given my blog post on a social media skill, my lead magnet became relevant. That means after someone reads my blog post, they can learn more by subscribing to my list and downloading a social media checklist.

With that connection, I would be able to test my lead magnet to check if people would get it. Thus, my Facebook Campaign Myself – Campaign 1 is lead magnet. I created two ad sets for freelancing groups and my website audience plus Facebook Page Likes.

And so I created my Facebook ad campaigns with the goal of website conversions at US$2.00 a day budget.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Now, remember the idea during our first mastermind session this year? I told myself that I would like to hit two birds with one stone. So the Facebook Campaign Myself – Campaign 2 was set for potential clients. I created two ad sets for Los Angeles, California and Australia.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

I could not contain my excitement! After setting up the rest of the campaign, I scheduled it to run on April 11, 2016 at 9PM. I was aiming to finish the campaign on April 16, 2016.

If you are asking if I was able to sleep that night, well, not immediately. It took me a few twists and turns on my bed before finally sleeping.
But you bet I was grinning from ear to ear as I called it a night.

WHAT HAPPENED NEXT? Well, you have to wait for the next post to find out more.

Facebook Comments

About the Author

Ann Kristine A. Peñaredondo is the social media engineer, writer whiz, content marketing strategist, podcaster and training & development specialist exceptionally rolled into one. She's the amazing half of The Joy and Ann Show, the audio podcast for the jovial and amazing Filipino Freelancers. She's also the author of the e-book, "Small is BIG". When she's experiencing a writer's block, she laces up and goes for a run. Follow her on her official social media everywhere.