A week ago, I posted these statuses on my Facebook Page and personal Facebook account.
Honestly, no, I was not that surprised. Why? Because I really ran a Facebook campaign for one of my blog posts.
Here’s the story of how I saw my own Facebook ad.
In one of my mastermind sessions with my Facebook Ad Expert friend early this year, (what I meant of early was January 15, 2016 – yes, 15 days to 2016 and we are already wrecking our brains out), she mentioned about me running a Facebook Ad campaign about myself.
It was incredulous, really. Why would I do that? Why would somebody do that?
My friend made me realize this: if I create a Facebook ad campaign of myself, I would be able to show potential clients three things:
One, I could run Facebook ads (how thought-provoking).
Two, I could show my skills in social media marketing.
Three, I could show my skills in content marketing.
The idea made me excited. But I was still wondering how I could do it.
While thinking of how to execute it, I prepared this website by publishing more blog posts (I hope they are of help to you!), creating a lead magnet, and placing an optin.
Almost three months passed, and the Facebook Campaign Myself idea was still on the clouds. I again saw myself in another mastermind session with my friend. We ended our session with these action plans:
One, I will create a content based on a social media skill.
Two, I will run Facebook ad campaigns to 1) test my lead magnet and 2) let potential clients see me (and then eventually contact me to hire me).
ONE, I CREATED A CONTENT BASED ON A SOCIAL MEDIA SKILL.
I re-purposed a webinar presentation and made it ready for the blog post. I also dug on Canva for some visuals as proof of previous work that I did.
The result was this blog.
TWO, I RAN FACEBOOK AD CAMPAIGNS.
Given my blog post on a social media skill, my lead magnet became relevant. That means after someone reads my blog post, they can learn more by subscribing to my list and downloading a social media checklist.
With that connection, I would be able to test my lead magnet to check if people would get it. Thus, my Facebook Campaign Myself – Campaign 1 is lead magnet. I created two ad sets for freelancing groups and my website audience plus Facebook Page Likes.
And so I created my Facebook ad campaigns with the goal of website conversions at US$2.00 a day budget.
Now, remember the idea during our first mastermind session this year? I told myself that I would like to hit two birds with one stone. So the Facebook Campaign Myself – Campaign 2 was set for potential clients. I created two ad sets for Los Angeles, California and Australia.
I could not contain my excitement! After setting up the rest of the campaign, I scheduled it to run on April 11, 2016 at 9PM. I was aiming to finish the campaign on April 16, 2016.
If you are asking if I was able to sleep that night, well, not immediately. It took me a few twists and turns on my bed before finally sleeping.
But you bet I was grinning from ear to ear as I called it a night.
WHAT HAPPENED NEXT? Well, you have to wait for the next post to find out more.