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How I Used Facebook Ads to Increase My Entries to James Altucher’s Ulitmate Book Giveaway of 2017

A month ago, I saw James Altucher’s Free Book Giveaway. I signed up because I wanted to win 20 books worth $450.00

Since this the free book giveaway is a sweepstakes, I needed to have more entries so I could increase my chances of winning. I am not sure if my friends won’t be able to help me get enough entries for the contest.

Suddenly, I remembered: I can use Facebook Ads for this!

So I did the following:

  1. I created a short blog post around the giveaway. I published it on my website.
  2. I created a Bit.ly link for my unique URL link for the book giveaway
  3. I worked on the visuals for the ads on Canva.
  4. For the Facebook ads, I targeted US and Canada since those countries are familiar with James Altucher and his works than in the Philippines. But I ran a campaign for Philippines for a few days.
  5. For the Facebook ad campaign interests, I chose those who know James Altucher and the other authors whose books he’s giving away, plus those who love contests, sweepstakes, and books.

More details on my Slideshare.

Takeaways:

  1. I should have checked the country and age of my ads. I noticed that Canadians were the ones who clicked my ads more than the US. Given those data, I would have created a new ad set focusing on Canada only.
  2. In one of my campaigns, when I checked the age breakdown, I saw the those who clicked my ads more were the ages 25-34 and 45 to 54. Given those data, I would have focused on targeting those ages for my ads.

I still don’t know if I won the book giveaway. Nevertheless, this is another exceptional Facebook ads experience for me.

[UPDATE] Here’s the reply from James Altucher’s Customer Service Support. Well, I never won. Sniff sniff. Anyway, one of my clients said I gained experience. That’s what matters most.

How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

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About the Author

Ann Kristine A. Peñaredondo is the social media engineer, writer whiz, content marketing strategist, podcaster and training & development specialist exceptionally rolled into one.

She’s the amazing half of The Joy and Ann Show, the audio podcast for the jovial and amazing Filipino Freelancers. She’s also the author of the e-book, “Small is BIG”.

When she’s experiencing a writer’s block, she laces up and goes for a run. Follow her on her official social media everywhere.