Ann Exceptional VA: Facebook Ads Buff

Ann Exceptional VA Skills_Facebook Ads Buff

I learned about Facebook Ads in 2014 from one of my clients. Although my client hired a Facebook Ads Specialist to monitor all campaigns for the brands we are serving, I need to know Facebook Ads as well because I am the Social Media Manager. Later on, I formalized my learning through Jon Loomer courses and Jomar Hilario’s Facebook Ads seminar (Jomar Hilario is the Philippines’ Online Marketing Guru).

I call myself a Facebook Ads Buff because I keep myself in-the-know about Facebook Ads. Moreover, if you look at the initials of my brand name, it stands for FAB – a short term for fabulous. Exactly what you will feel if you hire me.

Your company can rely on me to:

  1. Set your strategy so that you are clear about what it is you are looking to accomplish.
  2. Create an engaging ad copy and choose an interesting photo so your Facebook Ad campaign is relevant, based on the target audience, and packed with impact.
  3. Do effective targeting so you do not waste your money on a demographic who will not be interested in your product.
  4. Do A/B testing of your campaigns so that you will not have to be the one to check what people respond to when given the choice.
  5. Take care of the bidding and budgeting because let us face it; you have many other financial matters to deal with.
  6. Monitor your campaigns closely so that you can sleep soundly at night.

I have created several Facebook Ad campaigns for myself. One of them was when I promoted a blog post and my lead magnet. It generated 876 conversions in 4 days. One set of ads reached 7,327 with US$ 0.01 per conversion (US$ 10.71 total spent), while the other set reached 1,416 people with US$ 0.08 per conversion (US$ 10.27 total spent). On the other hand, I was able to generate more than 500 Likes for a Facebook Ad Like campaign for a local retail store through better ad images and ad sets.

Apps I love to use:
Active Campaign, Benchmark, Canva, Dropbox, Facebook, Facebook Power Editor, Facebook Ads Manager, LeadPages, MadMimi, Mailchimp, PicMonkey, SumoMe, Reddit, WordPress (free and hosted)