How I saw my own Facebook ad [Part 2] PLUS my takeaways
So in my previous post, I told you the story of having an idea on Facebook Campaign Myself and how I did it.
The next question is: what happened to my Facebook campaign?
12 hours after I launched the Facebook Campaign, I saw these results:
It was like I saw stars when I saw conversions on the following campaigns:
Campaign Potential Client – Ad Set Australia
Campaign Lead Magnet – Ad Set Freelancing Groups
The Campaign Potential Client – Ad Set Los Angeles, California and Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes did not have conversion. So here’s what I did:
Campaign Potential Client – Ad Set Los Angeles, California
I expanded it from one place to a state. The ad set became:
Campaign Potential Client – Ad Set California
To further sort, I placed Content Marketing, Social Media and Email Marketing Interests on detailed targeting.
Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes
I split these to two, thus becoming:
Campaign Lead Magnet – Ad Set Website Audience
Campaign Lead Magnet – Ad Set Facebook Page Likes
After a few more days, here are the results of my campaigns:
Campaign Lead Magnet
Ad Sets: Freelancing Groups, Website Audience and Facebook Page Likes
Number of campaign days: 4 days
7,327 People Reached
US$ 0.01 per conversion
US$ 10.71 total spent
Campaign Potential Clients
Ad Sets: California, USA and Australia
Number of campaign days: 4 days
1,416 People Reached
US$ 0.08 per conversion
US$ 10.27 total spent
I stopped my Facebook Campaign Myself on April 14, 2016 because my budget is only $20.00 for the whole duration. I reached my budget limit two days before my expected target. But look how wonderful the results were!
SO, WHAT DID LEARN FROM MY FACEBOOK CAMPAIGN STORY?
ONE, HAVING A CLEAR SET OF AVATAR WORKS.
I indeed hit two birds with one stone with my Facebook ad campaign target audience or avatar. Here’s why:
- I would like to test if my audience is interested with my lead magnet. Moreover, I shared with them a social media skill that could help them on their virtual career (in case they would love to be in the social media marketing niche).
- I would like to show potential clients that I can create a blog post (content), present a skill on social media, and run Facebook ads about it. That means I can be the exceptional go-to person they are looking for.
TWO, I KNEW I WAS ABLE TO RUN FACEBOOK ADS WITH HIGH WEBSITE CLICKS (LOWER COST PER CLICK).
This means I can reach as many audiences for less.
THREE, INDEED, FACEBOOK ADS HAS LEVERAGED THE WAY WE ADVERTISE.
Take a look at the image below. The screenshot was given to me by my Facebook Ad Expert friend. An OnlineJobs.Ph ad on the right column was also there.
The difference between OnlineJobs.Ph and me was the former is a freelancing site. It’s bigger than me because it is a company. But with Facebook ads, I was able to have my advertisement side by side with big companies. This means even YOU can do this.
FOURTH, HAVING A FRIEND WHO SUPPORTS YOU IS CRITICAL TO YOUR SUCCESS.
If you remember on my previous post, I was skeptic on the idea. I would not even have thought of that if I did not have a friend who told me to do it! Having someone whom you can throw ideas and back gives you new perspective.
The Facebook Campaign Myself idea came from Niña Mendoza. (Photo courtesy of Ryan and Niña Mendoza)
Moreover, some friends sent me a private message immediately after trying to subscribe to my mailing list. They told me about the error on my Active Campaign optin in the website. (Thank you, too, Kath Calagui, Heartie Queen Tamayo and Anna Maliwat!)
Truth be told, you will not only get by with a little help from your friends. They will bring you to where you want to go.
JUST ONE MORE FACE PALM. AND I HOPE YOU WILL LEARN FROM THIS.
You see, the conversions on my campaigns were based on the View Content Facebook Pixel.
Well, sure, I got email sign ups for the lead magnet test. Moreover, based on the Facebook campaign data, there were a lot of people who were interested about social media (my content and the lead magnet).
Unfortunately, for the potential clients, I did not create a landing page where they could send me their email or they could send me further inquiry. Heck, I could have booked a client (or clients) by now. Nevertheless, I have no regrets. I know I am going to be more exceptional in the future because of the face palms that I did today.
And that, my friends (and potential clients) is the story of how I saw my own Facebook ad.
Now that the Facebook Campaign Myself idea was executed, I am thinking: what if I run the same ads on LinkedIn?
What if I run the same ads on LinkedIn?
I’ll let you know. 🙂
Special thanks to Niña Lauren S. Mendoza, the Facebook Ad Expert that I’m talking about the last two posts. She has an upcoming Facebook Ads Program. If you want to know more, visit her website or her Facebook Page.