Tag Archives for " Canva "

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Here is the story of my adventure of how I got 500 Page Likes for a Facebook Page.

A few months ago, one of my friends asked for my help on Facebook Ads.

Get this: since my Facebook campaign a year ago (as you may have seen on the previous posts), I have not been inside Power Editor. However, without battling an eyelash, I said “Yes”. This happened before I created a new Facebook campaign for myself. (Check out Part 1 and Part 2.)

Her objective for the page was Page Likes – the client wants to have an additional 500 Likes on the Facebook Page with a budget of P1,000.00 (approximately US$22.00). I studied the company and consulted a Facebook Ads Expert friend after that. Then, off I went inside Power Editor.

FIRST, I PROVIDED BETTER AD IMAGES.

My friend mentioned that the Facebook ad image that she uploaded on Power Editor was disapproved. So I checked that first. Upon checking, I realized why the Facebook ad image was disapproved: the image has more than 20% text.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

So the next thing I did was to look for an image from the Facebook Page so I can use it for the Facebook Ad image. I went to Canva to do the image work.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Then, using the Grid Tool, I checked if the ad image would pass the allowed 20% text.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Recent reports say that Facebook is already changing the 20% text rule. I liked how Jon Loomer explained the hype. Read his article here.

I did the rest of the Facebook Ad images in Canva for the other ad sets.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

SECOND, I CHANGED THE AD SETS.

Before I handled the Page Likes Facebook campaign, there was no detailed targeting and the potential audience is over 13 million. That is quite a lot. In these situations, I always remember Seth Godin’s remark, “Everyone is not your customer.”

With the given ad sets that my Facebook Ads Expert friend suggested, I did the following:

  1. Trimmed the Age Reach from 18 to 65 to 18 to 44.
  2. Focused on Women on the Gender section.
  3. Added interests/behaviors on Detailed Targeting

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

After those changes, potential audience went down from 13 million to 70,000. Now that’s more like it!

After setting the budget and other important things like ad placement and optimization and pricing, the campaign was ready.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

 

Here are the results of the campaign per day.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Was I able to reach 500 Likes for the Facebook Page? You bet I did! In fact, the Facebook campaign got more than the expected target Page Likes!

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Campaign for Page Likes
Number of campaign days: 11 days
10,032 People Reached
PHP 1.69 cost per result
PHP 1.46 cost per click
4.41% click through rate
PHP 874.48 total amount spent

My friend was happy because 1) the Facebook campaign went awesome, 2) the Facebook Page got more than 500 Likes, and 3) less cost! The campaign spent a total of P 874.48 for a total of 11 days.

For someone who has not been inside Power Editor for close to a year, this was an achievement. That meant I still got the moves!

10 Visual Ideas That Will Increase Your Social Engagement

10 Visual Ideas That Will Increase Your Social Engagement

In social media, the most engaging posts (that is, the one that gets interactions such as likes, retweets, shares and comments) are the ones with visuals.

I have been fortunate to learn this as a social media manager. Indeed, a social media post with visuals gets more attention than a post with just text.

Last year, I was fortunate to teach 7 visual ideas that will increase social media engagement in one of Jomar Hilario’s Monday Webinars. The 7 visual ideas were taught by Marcus Ho, a best-selling author and Director of Social Metric, a digital marketing agency in Singapore. You may check out his Social Media Examiner article about the 7 visual ideas here.

Since learning the visual ideas, I have used them for other clients. Here are some of them:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

I have also used the visual ideas for my own brand. You may have seen some of them in my blog posts and in the Home Page. Here are some more that I created in Canva:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

This time around, I decided to add three more visual ideas to create a list of 10. I added the three based on the articles that I have read and observations on social engagement behavior.

As a challenge to you, you may want to choose 4 or 5 out of the 10 visual ideas that I mentioned. Create your own version of your chosen visual ideas and post them on your social media or make your own blog post like this!

 

 

I hope these visual ideas will help virtual assistants who are specializing in social media, as well as clients as they continue to converse with their audience in their chosen social network.

 

>> ARE YOU A PROMISING SOCIAL MEDIA MANAGER? Subscribe to my email list and get a FREE Social Media Manager’s Checklist.

>>>>> ARE YOU A BUSINESS OWNER WHO NEEDS HELP IN SOCIAL MEDIA? Let’s talk. Email me at annexceptionalva@gmail.com.

Announcing: YouTube Thumbnails

A week after the Date with Freedom: 2015 Virtual Careers Summit and Seminar, I was able to do create and use the YouTube thumbnail not only on my video blog, but also for my client!

YouTube’s video thumbnails let people see a quick snapshot of your video. But if you don’t want that, you can use the custom video thumbnail. This was one of my skills takeaways from the summit. Continue reading

If third time’s a charm, then so be it.

Not only was I able to grace the weekly webinar of my mentor, Jomar Hilario recently. I was also able to teach other virtual career workers skills on visuals!

I was privileged to be a guest in the webinar for the third time, this time showing the participants the 7 visual ideas that can increase social engagement. I learned them from my former client, Marcus Ho, who was just happy to know that the webinar went well.

To make sure the webinar attendees understood what they learned, I asked them to choose 4 out of 7 visual ideas that they prefer and look for examples for each visual. As of this writing, the attendees are still posting their assignment outputs in the Facebook Groups where we belong (You smashed it, guys! Good job!)

To my surprise, Jomar asked me to demo how I created a visual bullet using Canva. This happened after I mentioned during the webinar that I will be creating a visual out of the 3 success lessons from Manny Pacquiao (discussed in the webinar). Well, I was happy to oblige.

The webinar replay is featured in the Date with Freedom website as of this writing. But if a new webinar is up, no worries. Here are the videos (now in three-part series!).

Happy learning!

Papal Visit 2015 posters – thanks to Canva!

As of this writing, it is just two days to go before Pope Francis visits the Philippines for his Papal Visit.

I am one of the many who are excited! It made me reminisce the last Papal Visit 20 years ago of Saint John Paul II. I remember watching all the activities on television (our school holidays were extended from Christmas break up to the second week of January but had to endure many Saturday classes to pay off the extended holidays). My family and I were also among the 5 million Filipinos who flocked the Rizal Park for Saint John Paul II’s concluding Mass for the 10th World Youth Day.

Twenty years ago, we just relied on the information from the newspapers, radio, television for the Pope’s itinerary. With the existence of social media now, I decided to help spread information for Pope Francis’ visit. Continue reading