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How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Here is the story of my adventure of how I got 500 Page Likes for a Facebook Page.

A few months ago, one of my friends asked for my help on Facebook Ads.

Get this: since my Facebook campaign a year ago (as you may have seen on the previous posts), I have not been inside Power Editor. However, without battling an eyelash, I said “Yes”. This happened before I created a new Facebook campaign for myself. (Check out Part 1 and Part 2.)

Her objective for the page was Page Likes – the client wants to have an additional 500 Likes on the Facebook Page with a budget of P1,000.00 (approximately US$22.00). I studied the company and consulted a Facebook Ads Expert friend after that. Then, off I went inside Power Editor.

FIRST, I PROVIDED BETTER AD IMAGES.

My friend mentioned that the Facebook ad image that she uploaded on Power Editor was disapproved. So I checked that first. Upon checking, I realized why the Facebook ad image was disapproved: the image has more than 20% text.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

So the next thing I did was to look for an image from the Facebook Page so I can use it for the Facebook Ad image. I went to Canva to do the image work.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Then, using the Grid Tool, I checked if the ad image would pass the allowed 20% text.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Recent reports say that Facebook is already changing the 20% text rule. I liked how Jon Loomer explained the hype. Read his article here.

I did the rest of the Facebook Ad images in Canva for the other ad sets.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

SECOND, I CHANGED THE AD SETS.

Before I handled the Page Likes Facebook campaign, there was no detailed targeting and the potential audience is over 13 million. That is quite a lot. In these situations, I always remember Seth Godin’s remark, “Everyone is not your customer.”

With the given ad sets that my Facebook Ads Expert friend suggested, I did the following:

  1. Trimmed the Age Reach from 18 to 65 to 18 to 44.
  2. Focused on Women on the Gender section.
  3. Added interests/behaviors on Detailed Targeting

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

After those changes, potential audience went down from 13 million to 70,000. Now that’s more like it!

After setting the budget and other important things like ad placement and optimization and pricing, the campaign was ready.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

 

Here are the results of the campaign per day.

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Was I able to reach 500 Likes for the Facebook Page? You bet I did! In fact, the Facebook campaign got more than the expected target Page Likes!

How I got 500 Page Likes for a Facebook Page through better ad images and ad sets

Campaign for Page Likes
Number of campaign days: 11 days
10,032 People Reached
PHP 1.69 cost per result
PHP 1.46 cost per click
4.41% click through rate
PHP 874.48 total amount spent

My friend was happy because 1) the Facebook campaign went awesome, 2) the Facebook Page got more than 500 Likes, and 3) less cost! The campaign spent a total of P 874.48 for a total of 11 days.

For someone who has not been inside Power Editor for close to a year, this was an achievement. That meant I still got the moves!

Here’s the story of how I saw my own Facebook ad

How I saw my own Facebook ad [Part 2] PLUS my takeaways

So in my previous post, I told you the story of having an idea on Facebook Campaign Myself and how I did it.

The next question is: what happened to my Facebook campaign?

12 hours after I launched the Facebook Campaign, I saw these results:

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

It was like I saw stars when I saw conversions on the following campaigns:

Campaign Potential Client – Ad Set Australia
Campaign Lead Magnet – Ad Set Freelancing Groups

The Campaign Potential Client – Ad Set Los Angeles, California and Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes did not have conversion. So here’s what I did:

Campaign Potential Client – Ad Set Los Angeles, California
I expanded it from one place to a state. The ad set became:
Campaign Potential Client – Ad Set California

How I saw my own Facebook ad [Part 2] PLUS my takeaways

To further sort, I placed Content Marketing, Social Media and Email Marketing Interests on detailed targeting.

Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes
I split these to two, thus becoming:
Campaign Lead Magnet – Ad Set Website Audience
Campaign Lead Magnet – Ad Set Facebook Page Likes

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

After a few more days, here are the results of my campaigns:

Campaign Lead Magnet
Ad Sets: Freelancing Groups, Website Audience and Facebook Page Likes
Number of campaign days: 4 days
742 Conversions
7,327 People Reached
US$ 0.01 per conversion
US$ 10.71 total spent

How I saw my own Facebook ad [Part 2] PLUS my takeaways

Campaign Potential Clients
Ad Sets: California, USA and Australia
Number of campaign days: 4 days
134 Conversions
1,416 People Reached
US$ 0.08 per conversion
US$ 10.27 total spent

How I saw my own Facebook ad [Part 2] PLUS my takeaways

I stopped my Facebook Campaign Myself on April 14, 2016 because my budget is only $20.00 for the whole duration. I reached my budget limit two days before my expected target. But look how wonderful the results were!

SO, WHAT DID LEARN FROM MY FACEBOOK CAMPAIGN STORY?

ONE, HAVING A CLEAR SET OF AVATAR WORKS.
I indeed hit two birds with one stone with my Facebook ad campaign target audience or avatar. Here’s why:

  1. I would like to test if my audience is interested with my lead magnet. Moreover, I shared with them a social media skill that could help them on their virtual career (in case they would love to be in the social media marketing niche).
  2. I would like to show potential clients that I can create a blog post (content), present a skill on social media, and run Facebook ads about it. That means I can be the exceptional go-to person they are looking for.

TWO, I KNEW I WAS ABLE TO RUN FACEBOOK ADS WITH HIGH WEBSITE CLICKS (LOWER COST PER CLICK).
This means I can reach as many audiences for less.

THREE, INDEED, FACEBOOK ADS HAS LEVERAGED THE WAY WE ADVERTISE.
Take a look at the image below. The screenshot was given to me by my Facebook Ad Expert friend. An OnlineJobs.Ph ad on the right column was also there.

How I saw my own Facebook ad [Part 2] PLUS my takeaways

The difference between OnlineJobs.Ph and me was the former is a freelancing site. It’s bigger than me because it is a company. But with Facebook ads, I was able to have my advertisement side by side with big companies. This means even YOU can do this.

FOURTH, HAVING A FRIEND WHO SUPPORTS YOU IS CRITICAL TO YOUR SUCCESS.
If you remember on my previous post, I was skeptic on the idea. I would not even have thought of that if I did not have a friend who told me to do it! Having someone whom you can throw ideas and back gives you new perspective.

How I saw my own Facebook ad [Part 2] PLUS my takeaways

The Facebook Campaign Myself idea came from Niña Mendoza. (Photo courtesy of Ryan and Niña Mendoza)

Moreover, some friends sent me a private message immediately after trying to subscribe to my mailing list. They told me about the error on my Active Campaign optin in the website. (Thank you, too, Kath Calagui, Heartie Queen Tamayo and Anna Maliwat!)

Truth be told, you will not only get by with a little help from your friends. They will bring you to where you want to go.

JUST ONE MORE FACE PALM. AND I HOPE YOU WILL LEARN FROM THIS.

You see, the conversions on my campaigns were based on the View Content Facebook Pixel.

Well, sure, I got email sign ups for the lead magnet test. Moreover, based on the Facebook campaign data, there were a lot of people who were interested about social media (my content and the lead magnet).

Unfortunately, for the potential clients, I did not create a landing page where they could send me their email or they could send me further inquiry. Heck, I could have booked a client (or clients) by now. Nevertheless, I have no regrets. I know I am going to be more exceptional in the future because of the face palms that I did today.

And that, my friends (and potential clients) is the story of how I saw my own Facebook ad.

Now that the Facebook Campaign Myself idea was executed, I am thinking: what if I run the same ads on LinkedIn?

How I saw my own Facebook ad [Part 2] PLUS my takeaways

What if I run the same ads on LinkedIn?

I’ll let you know. 🙂

Special thanks to Niña Lauren S. Mendoza, the Facebook Ad Expert that I’m talking about the last two posts. She has an upcoming Facebook Ads Program. If you want to know more, visit her website or her Facebook Page.

Here’s the story of how I saw my own Facebook ad

Here’s the story of how I saw my own Facebook ad

A week ago, I posted these statuses on my Facebook Page and personal Facebook account.

Here’s the story of how I saw my own Facebook ad

Honestly, no, I was not that surprised. Why? Because I really ran a Facebook campaign for one of my blog posts.

Here’s the story of how I saw my own Facebook ad.

In one of my mastermind sessions with my Facebook Ad Expert friend early this year, (what I meant of early was January 15, 2016 – yes, 15 days to 2016 and we are already wrecking our brains out), she mentioned about me running a Facebook Ad campaign about myself.

It was incredulous, really. Why would I do that? Why would somebody do that?

My friend made me realize this: if I create a Facebook ad campaign of myself, I would be able to show potential clients three things:

One, I could run Facebook ads (how thought-provoking).
Two, I could show my skills in social media marketing.
Three, I could show my skills in content marketing.

The idea made me excited. But I was still wondering how I could do it.

Here’s the story of how I saw my own Facebook ad

A screenshot of our chat conversation.

While thinking of how to execute it, I prepared this website by publishing more blog posts (I hope they are of help to you!), creating a lead magnet, and placing an optin.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Almost three months passed, and the Facebook Campaign Myself idea was still on the clouds. I again saw myself in another mastermind session with my friend. We ended our session with these action plans:

One, I will create a content based on a social media skill.
Two, I will run Facebook ad campaigns to 1) test my lead magnet and 2) let potential clients see me (and then eventually contact me to hire me).

ONE, I CREATED A CONTENT BASED ON A SOCIAL MEDIA SKILL.

I re-purposed a webinar presentation and made it ready for the blog post. I also dug on Canva for some visuals as proof of previous work that I did.

The result was this blog.

TWO, I RAN FACEBOOK AD CAMPAIGNS.

Given my blog post on a social media skill, my lead magnet became relevant. That means after someone reads my blog post, they can learn more by subscribing to my list and downloading a social media checklist.

With that connection, I would be able to test my lead magnet to check if people would get it. Thus, my Facebook Campaign Myself – Campaign 1 is lead magnet. I created two ad sets for freelancing groups and my website audience plus Facebook Page Likes.

And so I created my Facebook ad campaigns with the goal of website conversions at US$2.00 a day budget.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Now, remember the idea during our first mastermind session this year? I told myself that I would like to hit two birds with one stone. So the Facebook Campaign Myself – Campaign 2 was set for potential clients. I created two ad sets for Los Angeles, California and Australia.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

I could not contain my excitement! After setting up the rest of the campaign, I scheduled it to run on April 11, 2016 at 9PM. I was aiming to finish the campaign on April 16, 2016.

If you are asking if I was able to sleep that night, well, not immediately. It took me a few twists and turns on my bed before finally sleeping.
But you bet I was grinning from ear to ear as I called it a night.

WHAT HAPPENED NEXT? Well, you have to wait for the next post to find out more.

Learn Facebook Marketing at Raket Remedies!

January got me stoked and busy because of Raket.ph’s Raket Remedies!

Raket.ph launched their Raketeer School, the first Freelancing School in the Philippines this year. Under the Raketeer School is Raket Remedies, which will conduct live seminars and webinars for freelancing concerns. For Raket Remedies’ first offering, Raket.ph invited me and dear friend, columnist and social media consultant Carla Bianca Ravanes to share what we know about Facebook Marketing.

If you remember, Carla wrote the Raket.ph feature article of me and another common friend and virtual professional, Sami Aldeguer Roxas. Check the article that she wrote a few years ago here.

Raket Remedies on Facebook Marketing is a focused workshop which includes sessions and interactive streams on how to create and manage effective Facebook advertising campaigns, utilize ways to effectively drive traffic from Facebook to blogs & websites, and learn how to integrate Facebook with other marketing strategies.

If one of your goals this year is to improve your Facebook marketing skills, then the Raket.ph team, Carla and I are excited to meet you on Saturday, January 23, 2016 at UnionBank Plaza, 47F Meralco Avenue corner Onyx Road, Ortigas Pasig City. The seminar will start at 1:00PM. For more details, click here for the Raket Remedies Facebook Marketing live event.

Got a full schedule this Saturday? Don’t fret! There is a webinar version on February 18, 2016. Check the link for the Raket Remedies Facebook Marketing webinar.

For other Raket Remedies events, check here.

Closing 2015 by Paulo Coelho

One of my favorite authors, Paulo Coelho, captured the best message as we close Chapter 2015 of our lives. See the post here.

As soon as I saw the post, I immediately thought of doing another thing that was not planned – launch Ann Exceptional VA Soundcloud! This is where I will put all inspiring messages of exceptional people who I will read. Okay, okay, I admit: I was inspired by Tom Hiddleston reading poems and sonnets. If he can do it, why can’t I?

In case you’re asking, I am using Plantronics Audio 326 Stereo Headset and Audacity for the recording, and a WAV to MP3 online converter.

As you continue to do your planning (you should, YES?) or your new year’s resolutions (whichever you prefer), let his message motivate you to do your best for your new 365 days.

Happy listening and happy new year!

P.S.: My site is complete – two days before my self-imposed deadline! Whew! Let me know what you think!

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The Facebook Ads Process Outside Facebook: a Wealth Summit Booth Volunteer Experience

To be honest, I am still in the process of recovering from spent energy when I joined the Work from Home Booth Volunteers during last week’s Wealth Summit. But it was all worth it because I got to bond with my co-booth volunteers, rub shoulders with the speakers and The Feast personalities, and learn from some of the Wealth Summit talks.

Jomar gave us instructions on how to invite people to the Work from Home booth. He brought his two pieces of mobile whiteboard and provided us with messages: two for those who are interested to work from home as virtual assistants (the programs offered are VA Summit 2015 and VA 202) and two for business persons who would like to increase their sales online using Facebook ads (the current strategy discussed for the Marketing Success Formula). Since the time we joked about the messages as “A/B testing of Facebook Ads”, we never stopped using the Facebook Ad terms.

So to recap the wonderful two-day experience, here is how ads are run – outside Facebook.  Continue reading