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Tag Archives for " Facebook "

Facebook Has Been Good To Me

Facebook Has Been Good to Me

Facebook has been good to me since I joined in 2009. Actually, kaibigan ko ang nagbukas ng account para sa akin. Later on, ako ang naging mas maalam sa Facebook.

Eventually, I left my secured government job and found clients who want to do Facebook social.

Facebook has been good to me that I try to share snippets of my life: realizations, lessons, overheards, kwento series, at kung ano-ano pa.

What I observed is every time I post stories, they have more reactions compared to shared links.

Hindi ko alam na my posts (stories) eventually goes out of the Internet and meet me offline.

Cases in point:

1. Sa sobrang pag-amin ko pala na crush ko si Tom Hiddleston, ang daming nagta-tag sa akin ng videos ng news about him. Last year at Jomar Hilario’s Instant Virtual Skills session, somebody asked “Ann, kumusta ka na? Naka-move on ka na ba?” (Tom Hiddleston is Loki in Marvel for those who don’t know him. During that time, Hiddleston was dating Taylor Swift.)

2. A few weeks before the Tom Hiddleston incident, somebody approached me and told me how brave of me to reply sa barat na client  in a mellow way kahit nainis ako. The person even told me that he watched my Periscope about low paying clients, agreeing that we should be paid based on our skills, not where we come from.

Based on my experience, Facebook loves stories (UPDATE: Now it loves videos with uber-compelling stories). Even if I don’t get to share it to people face-to-face, Facebook lets other people know that I create stories every day.

That I am human.

Hindi ako robot na kailangan ng CAPTCHA.

At kinailangan kong kumain ng mahal na ice cream para makalimutan ko ang HiddleSwift.

 

This was originally published in Jomar Hilario Virtual Careers Facebook Group in 2016.

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

Fangirl Mode: My First Encounters with Facebook Live and Instagram Live

It may be a usual thing now, but there was a time when Facebook Live and Instagram Live were getting tested.

Two years ago, it was the celebrities or influencers who got the Facebook Live beta test. I never knew if Instagram Live test were also given to the same people.

Nevertheless, my first encounters with Facebook Live and Instagram Live could be both summarized in one word: FANGIRL.

Facebook Live with The Hulk

Two years ago, I checking my Facebook account when a notification popped: “Mark Ruffalo is live now.”

Oh.My.Avenger. That guy’s my crush even before he signed up to turn green!

And so I clicked the notification and watched him say “Hi” and answer questions. (See the video here at 0:22.)

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

I typed all the questions that I had on my mind during that time. Unfortunately, his Facebook Live video only took 10 to 15 minutes because he’s on his way to a movie premiere of Infinitely Polar Bear.

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

On the other hand, his live video was an indication of what’s to come if you use the tool.

INSTAGRAM LIVE WITH THE LATE NIGHT PRINCE

Instagram Live was launched last December 2016 in the U.S. and other selected countries. (One of my Australian clients used it immediately as soon as it was launched. One word: Jealous.)

A few months ago, I clicked the Top Live Videos and saw Tonight’s host Jimmy Fallon talking!

How amazing! I got to follow his career as a host. And here’s an unknown fact: the week that I started as a full-time virtual professional was the pilot week of The Tonight Show with Jimmy Fallon! His $100 bet still makes me laugh until this time.

I watched as he gave a studio tour when the show did a live episode in Los Angeles.

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

 

I have used Facebook Live many times on my personal account, Ann Exceptional VA Facebook Page and The Joy and Ann Show Facebook Page. I am yet to use Instagram Live. But what these platforms tell us is that it makes the user closer to its audience.

 

How about you? Have you used Facebook Live or Instagram Live? Tell me more in the comments!

 

My First Facebook Post Engagement Ads

My First Facebook Post Engagement Ads and Takeaways

After learning about Facebook boost posts, it’s now time I learn of Facebook post engagement ads.

Facebook’s post engagement ads allows you to advertise your post depending on the objective. What’s more, you would be able to target audiences better, just like how you target audiences on your Facebook ad campaigns.

I created two Facebook post engagement ads on two separate periods. I did the first post engagement ad during the Facebook Ads Basic seminar that I attended. It was co-presented by Facebook and Manila Workshops. I did the second post engagement ad for the podcast, The Joy and Ann Show, which I am one of the hosts.

Here’s how the Facebook post engagement ads went and my takeaways.

I mentioned I learned Facebook boost posts first. Check out part one here and volume 2 here

Exceptional Seminar Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

Last May 27, 2017, I attended Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises. The speakers were Manila Workshops CEO Ginger Arboleda and New Smart Marketing CEO Nina Mendoza.

I have been studying (and applying as much as I can for clients and myself) Facebook Ad since 2014. And because of the ever-changing Facebook Ads (from its look, terms and button locations), I felt I still needed to attend the Basic Level. Aside from that, the seminar is supported by Facebook Regional Office in Singapore. Cool, isn’t it?

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

 

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

Paolo Lacuna, Business Development Lead at Facebook Regional Office, kicked off the seminar with a Facebook Live!

The seminar discussed the basics of marketing (the main reason a business owner is advertising, not just on Facebook, but in any given online and offline marketing platforms), Facebook ad terms, and how to set up ads on Facebook. To check what we learned, the speakers instructed us to publish a post on our Facebook Page and create a post engagement ad. I will post the results of what I did on a separate blog post.

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

The speakers were Manila Workshops CEO Ginger Arboleda and New Smart Marketing CEO Nina Mendoza.

 

The speakers were Manila Workshops CEO Ginger Arboleda and New Smart Marketing CEO Nina Mendoza.

Learning mode on.

It was a good thing that I did my first post engagement ad for a client that week, so creating my own post engagement ad on Facebook’s a breeze. I tried to help other co-participants during the workshop.

All participants were given certificates signed by Facebook and Manila Workshops! Hooray!

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

This is the first seminar where I brought with me, Rogers, my Macbook Air. What’s in the name? Ask it out on the comments!

 

It was awesome to meet Ginger again. I first saw her when I did a talk on — guess what — Facebook Ads — last January 2016 for Manila Workshops and Raket.ph. On the other hand, it was my first time to meet Freelance Blend’s Marv de Leon.

Manila Workshops will continue to run the Facebook Ads series of seminars for basic and advance levels in the coming months.

Exceptional Seminar: Manila Workshops’ Facebook Ads Basics for Small and Medium Business Enterprises

Manila Workshops will continue to run the Facebook Ads series of seminars for basic and advance levels in the coming months.

I published some Facebook ad results on my Slideshare and here on my site. For clients: are they helping you understand how Facebook ads can help you on your business? For aspiring exceptional VAs: have you ran campaigns, too?

10 Visual Ideas That Will Increase Your Social Engagement

10 Visual Ideas That Will Increase Your Social Engagement

In social media, the most engaging posts (that is, the one that gets interactions such as likes, retweets, shares and comments) are the ones with visuals.

I have been fortunate to learn this as a social media manager. Indeed, a social media post with visuals gets more attention than a post with just text.

Last year, I was fortunate to teach 7 visual ideas that will increase social media engagement in one of Jomar Hilario’s Monday Webinars. The 7 visual ideas were taught by Marcus Ho, a best-selling author and Director of Social Metric, a digital marketing agency in Singapore. You may check out his Social Media Examiner article about the 7 visual ideas here.

Since learning the visual ideas, I have used them for other clients. Here are some of them:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

I have also used the visual ideas for my own brand. You may have seen some of them in my blog posts and in the Home Page. Here are some more that I created in Canva:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

This time around, I decided to add three more visual ideas to create a list of 10. I added the three based on the articles that I have read and observations on social engagement behavior.

As a challenge to you, you may want to choose 4 or 5 out of the 10 visual ideas that I mentioned. Create your own version of your chosen visual ideas and post them on your social media or make your own blog post like this!

 

 

I hope these visual ideas will help virtual assistants who are specializing in social media, as well as clients as they continue to converse with their audience in their chosen social network.

 

>> ARE YOU A PROMISING SOCIAL MEDIA MANAGER? Subscribe to my email list and get a FREE Social Media Manager’s Checklist.

>>>>> ARE YOU A BUSINESS OWNER WHO NEEDS HELP IN SOCIAL MEDIA? Let’s talk. Email me at annexceptionalva@gmail.com.

This is so powerful that it is almost exceptionally laziness – but I love automation!

I am using Buffer as an auto-posting tool since this year. I am so glad to be a Buffer user because not only it spells AUTOMATION, it also has exceptional articles ready for you to share to your chosen social media platform.

Recently, after much careful thought, I tried another automation tool: IFTTT or If This Then That. According to Wikipedia, IFTTT is a “web-based service that allows users to create chains of simple conditional statements, called ‘recipes’, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Craigslist.” Continue reading

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The Facebook Ads Process Outside Facebook: a Wealth Summit Booth Volunteer Experience

To be honest, I am still in the process of recovering from spent energy when I joined the Work from Home Booth Volunteers during last week’s Wealth Summit. But it was all worth it because I got to bond with my co-booth volunteers, rub shoulders with the speakers and The Feast personalities, and learn from some of the Wealth Summit talks.

Jomar gave us instructions on how to invite people to the Work from Home booth. He brought his two pieces of mobile whiteboard and provided us with messages: two for those who are interested to work from home as virtual assistants (the programs offered are VA Summit 2015 and VA 202) and two for business persons who would like to increase their sales online using Facebook ads (the current strategy discussed for the Marketing Success Formula). Since the time we joked about the messages as “A/B testing of Facebook Ads”, we never stopped using the Facebook Ad terms.

So to recap the wonderful two-day experience, here is how ads are run – outside Facebook.  Continue reading

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