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How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

How I Used Facebook Ads to Increase My Entries to James Altucher’s Ulitmate Book Giveaway of 2017

A month ago, I saw James Altucher’s Free Book Giveaway. I signed up because I wanted to win 20 books worth $450.00

Since this the free book giveaway is a sweepstakes, I needed to have more entries so I could increase my chances of winning. I am not sure if my friends won’t be able to help me get enough entries for the contest.

Suddenly, I remembered: I can use Facebook Ads for this!

So I did the following:

  1. I created a short blog post around the giveaway. I published it on my website.
  2. I created a Bit.ly link for my unique URL link for the book giveaway
  3. I worked on the visuals for the ads on Canva.
  4. For the Facebook ads, I targeted US and Canada since those countries are familiar with James Altucher and his works than in the Philippines. But I ran a campaign for Philippines for a few days.
  5. For the Facebook ad campaign interests, I chose those who know James Altucher and the other authors whose books he’s giving away, plus those who love contests, sweepstakes, and books.

More details on my Slideshare.

Takeaways:

  1. I should have checked the country and age of my ads. I noticed that Canadians were the ones who clicked my ads more than the US. Given those data, I would have created a new ad set focusing on Canada only.
  2. In one of my campaigns, when I checked the age breakdown, I saw the those who clicked my ads more were the ages 25-34 and 45 to 54. Given those data, I would have focused on targeting those ages for my ads.

I still don’t know if I won the book giveaway. Nevertheless, this is another exceptional Facebook ads experience for me.

[UPDATE] Here’s the reply from James Altucher’s Customer Service Support. Well, I never won. Sniff sniff. Anyway, one of my clients said I gained experience. That’s what matters most.

How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

Are you ready to receive 20 books for FREE?

Are you ready to receive 20 books for FREE?

I have shared the books that I have read (and reading) on Facebook Live, Periscope, and here on my website. I love the feel of the physical books on my hand.

I am happy that I have read 4 books so far this 2017. (I know; that’s 1 book a month. Yet I’m happy because some people can’t even finish a page.)

Imagine my excitement when I found out that entrepreneur and best-selling author James Altucher is giving away 20 BOOKS FOR FREE! If you’re excited to fill your home with books, click here to win 20 books for free: http://bit.ly/Win20Books

James Altucher, Peter Diamandis, and Steven Kotler

His giveaway includes over 20 hard copy books, written by some of the most successful entrepreneurs, marketers, investors, and all around choose-yourselfers.

Are your next must-read books on this list?

  1. ”Tools of Titans” by Tim Ferriss
  2. ”Bold” by Peter H. Diamandis and Steven Kotler
  3. ”Abundance” by Peter H. Diamandis and Steven Kotler
  4. ”Unshakeable” by Tony Robbins
  5. ”Damn Right!” (biography of Charlie Munger) by Janet Lowe
  6. ”Wonderland” by Steven Johnson
  7. ”Payoff” by Dan Ariely
  8. ”The Billion Dollar Sure Thing” by Paul Erdman
  9. ”Sapiens” by Yuval Noah Harari
  10. ”Moneyball” by Michael Lewis
  11. ”The Undoing Project” by Michael Lewis
  12. ”Stealing Fire” by Steven Kotler and Jamie Wheal
  13. ”Essays of Warren Buffett” by Warren Buffett and Lawrence Cunningham
  14. ”The Black Swan” by Nassim Taleb
  15. ”Fooled By Randomness” by Nassim Taleb
  16. ”A Man For All Markets” by Edward O. Thorp and Nassim Nicholas Taleb
  17. ”Too Big To Fail” by Andrew Ross Sorkin
  18. ”Elon Musk” by Ashlee Vance
  19. ”Hedge Fund Market Wizards” by Jack D. Schwager and Ed Seykota
  20. ”Reinvent Yourself” by James Altucher

Tony Robbins, Tim Ferriss and Warren Buffett

I knew James Altucher from one of those “top entrepreneurs to follow on Twitter” articles. I am glad I followed him because he has amazing insights.

Join James’ 20 Books Giveaway here: http://bit.ly/Win20Books