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my first copywriting exercise experience

My First Copywriting Exercise Experience

A few months ago, I published a blog about the lessons on investing in yourself while passing by NAIA-X. I mentioned there that I came from Jomar Hilario’s Masterclass, so I am going to talk about that now on this post.

The said Masterclass is Copywriting 101. Since I have an experience in creating landing pages, email marketing sequences, and preparing Facebook ad creatives, I thought it is about time to formally learn about copywriting. As you know, all the skills that I mentioned would be best combined with copywriting skills.

I had the privilege to attend the Copywriting 101 Masterclass because I guested in one of Jomar’s webinars in 2017. So off I went to the half-day masterclass, armed with a notebook, pen, and colored pens.

A Jomar Hilario seminar won’t end without an assignment. So for the Copywriting 101 Masterclass, the students were asked to COPY one of Robert Collier’s books. “Copy” means you get a notebook and a pen and you literally copy the content of the book.

Can you imagine your life back in school where you had to copy the notes on the board the entire Social Studies time? (Oh gosh, those hand aches.)

Yes, just like that. This time, more exciting.

I decided to look for my own material to write. I saw Gary Halbert’s Famous Dollar Letter. There is literally a $1.00 on the copy so it intrigued me. (As I did my research, one of Ryan Deiss’ sales letters also had a $1.00 on top of the page. Yep, it still works until now!)

After a month and 12 pages later, I finished copying the letter! Here’s the proof of the pudding:

my first copywriting exercise experience


my first copywriting exercise experience


my first copywriting exercise experience


This may seem crazy to you, but something happens when you practice copywriting. As I wrote each letter, I learned how each paragraph provides information, empathize with a customer’s challenges, and clearly explains the solution. Heck, I myself wanted to buy what Gary Halbert was selling!

As of this writing, I just finished writing Robert Collier’s The Boron Letters Chapter 1 in just one sitting. I also learned about exercising on that first letter.

Did my hand ached? Heck, yes! But it’s worth it!

I am excited to get the copywriting vibe of the greatest copywriters in the world! How about you?


Would you like to learn copywriting,too? Jomar Hilario’s Masterclass is offering Copywriting 101 and 202. Take your spot here and start learning:

Copywriting 101

Copywriting 202

Copywriting 303 (you can take both classes!)

AEVA_do you miss the office benefits

ANNswer: Do you miss the office benefits?

Overheard from Facebook: I miss the benefits in the corporate life.

Benefits. Hhhmmmm…..

Let’s see.

1. Insurance

Pwede ka pa din namang makakuha nito kasi malaki naman ang earnings mo as you work online.

2. Health card

Pwede ka din namang kumuha nito. Or be healthy. You actually have the time to be more conscious of what you eat (and better choices!)

3. Summer outings

Hhmm, yeah. Pero you have new friends na pwede mong mayaya. And you can travel anytime, right?

4. Christmas party

You give gifts to people you don’t like, may competition ng production (and we do it on the “sharing and caring season”!), aannnddd everyone’s talking about not having enough bonus.

Benefits. Hhhmmm…

Are you a virtual professional who also missed the office benefits? Let me know your thoughts in the comments.

be the best by getting ahead

Be the Best by Getting Ahead

Here’s a lesson on being the best by getting ahead from a “late bloomer nerd.”

The previous weekends were a feast for geeks. A few weeks ago, Disney held their annual D23 Expo (Disney 23) at Disneyland. On the other hand, fans had a grand time in San Diego Comic Con (SDCC), also an annual event.

What do these two events have in common?

It’s in these events where you could wear cosplay and nobody’s going to judge you, buy hard-to-find and expensive toys, and get the latest on comics, TV series, and movies about anything and everything geek.

I became aware of these two events in 2015, since I was introduced to the Marvel Cinematic Universe (Hint: Mark Ruffalo and Tom Hiddleston. Then I found out Robert Downey, Jr. started it all, and yes, the three Chrises…)

If you’re a Marvel Cinematic Universe fan, these three movies are on your movie line up: Thor Ragnarok, Black Panther, and Avengers: Infinity War Part 1. The latter is the culminating movie of the first decade of the Marvel Cinematic Universe. So if you’re an MCU fan, this. is. absolutely. and. immensely. important.

Official movie trailers of Thor Ragnarok and Black Panther are already online right after it was shown in SDCC this weekend. Avengers: Infinity War teaser were also shown in both D23 and SDCC.

Here’s the thing: Marvel did not release the Avengers: Infinity War teaser online (website and social media).

Fans are frustrated, some mad. For them, it is not right for Marvel to keep the Infinity Wars trailer to non-convention fans.

Okay, you might say “Ann is a late bloomer nerd”. This isn’t about that. Hang in there.

Marvel may have their reasons for this. But I’m looking at it at a different perspective.
You see, D23 and SDCC convention fans paid to attend the events. They made sure they were PRESENT.

Think of it as your much-awaited seminar or conference, or even webinar in the dead of the night.

If you’re someone who made an effort to book a seat on a life-changing seminar or kept yourself awake for a 2AM live webinar, then the good is on you. You learn ahead of others. The more you’d get if you execute what you learned immediately!

If you want to change your life, invest in yourself.

Learn and execute. Make sure that you are present in a situation where more people could help you so that you could see yourself in a place you dreamed of having, being, or doing.
Stop telling the world it’s not fair. You create your own destiny.


When you invest in yourself, you’d find yourself in the midst of like-minded people. Well, not as famous as these guys, but your get the drift. Credit: Facebook.com/MarvelStudios


What are the ways you are getting ahead? Share it in the comments below. 


Life Lessons from Sir Richard Branson

Life Lessons from Sir Richard Branson

One of the top influential business leaders that I admire is Sir Richard Branson. I knew him previously as the owner of Virgin Companies (Virgin Records, Virgin Airlines, Virgin soda, and get this, Virgin Brides!). I came to know of his success story from the book that Jay McLean released in Australia.

Branson’s success story also consisted of successes and difficulties – and taking everything in stride. He’s a go-getter; he sees an opportunity in every problem that he encounters.

Even in the present age of Internet, I never had the chance to check his interviews on YouTube. Everything that I knew about him were from articles that he wrote, books written about him, and interviews.

Well, was I in luck! In February, Sir Branson launched “Business is an adventure” series in Los Angeles. Joined by some of the city’s most prominent business leaders, Sir Richard Branson will explore how no brainer ideas can rock the world. Best of all, it had live streaming!

Life Lessons from Sir Richard Branson

I feasted with business lessons with my jaw open (at least in the first few minutes that Sir Branson entered the frame).

So yes, I feasted with business lessons with my jaw open (at least in the first few minutes that Sir Branson entered the frame). I was doing my work for my clients while listening to THE Sir Richard Branson! You can watch the video here.

Here are some of the tweets from the event:

Check the rest of the Twitter conversations here.

So what life lessons did I learn from Sir Richard Branson?

1. Remain humble.

As the host started to introduce Sir Branson, he immediately walked to the stage. With a smile, he politely waved to the host to stop the introduction and said “Hello.” Wow. That alone was mind blowing.

2. Share what you know.

The series, though part of it was to promote Virgin, was for new and emerging entrepreneurs. He gathered the successful business owners so start-up entrepreneurs can learn and apply many business lessons. He is very generous.

3. Never stop learning.

During the Case Study portion of the program, three entrepreneurs shared a bit about their business – what was it about, where it is located, and how and who will benefit. Each entrepreneur was given time to ask questions from the panel, including Sir Richard Branson. I saw Sir Branson TAKING DOWN NOTES. You know, pen and paper? He was writing down the important points from each of the featured entrepreneurs. How cool is that?

It’s just such a bummer that his May 25, 2016 event is too expensive. But nevertheless, now I know why Sir Richard Branson is an exceptional business owner.

Life Lessons from Sir Richard Branson

Sir Richard Branson with Sean Rad of Tinder, Cassey Ho of Blogilates, Miguel McKelvey of WeWork, with investor and bestselling author Carol Roth.

Photo credit for featured image: https://youtu.be/qYuJ7iUjXJI

Cut yourself some slack

Cut yourself some slack.

Recently, I talked to another virtual professional and a good friend. As we were about to end our conversation, we talked about being busy with many things.

My friend has highly satisfied clients, expertise on chosen niche, and is able to reach monthly income goal. Seriously, my friend can ask for the moon.

However, sometimes, my friend feels there is just too much of everything.

Guess what, I feel the same way, too.

Before you switch to other posts, please get this: my friend and I are not complaining.

A few years back, we used to dream of becoming a person who works from home.

Now, I get to wake up without the worries of being stuck in traffic or having conversations with people who criticized me as if they knew me from
Adam. These are just two of the many experiences I have now. Believe me, I will not trade it for anything else (ohhkkayy, maybe an island of my own with unlimited Internet access will be an interesting offer).

Then came the thought. I told my friend, “I think we should cut ourselves some slack and let loose.”

I think we got too happy with our accomplishments yet we forgot to celebrate it.

Cut yourself some slack

A few years back, I used to dream of becoming a person who works from home.

Instead of saying just, “Yay!” I thought of, “Yay! I need to focus on being exceptional at this! I mean, I am too crazy to lose this!”

Instead of basking in the sun even for a few minutes, I say to myself, “I’ll finish this so I can see the stars instead.” Later on, I realized I never saw even the slightest of clouds nor the brightest stars.

That about-to-wind-down conversation was an early wakeup call.

Cut yourself some slack

One of the posts that my friend sent me via Facebook. Still waiting for the baked things.

We are all running towards big and small successes every day. Cutting ourselves some slack and let loose means, we need to run on our comfortable pace.

Because sometimes, when we think someone is chasing us, there is really none.

I tried locating the source of the two visual caption images through Google Images. But a lot has used the images, I could not find the original creator! If you know who created the images, please notify me so I can credit them formally.

Another Twin Story

Another Twin Story

I got another twin story for you.

Well, this twin story is not related to my Twin Lakes escapade.

I am going to tell you about REAL twins! Babies!

Okay, let me be just clear: the twins are NOT mine. Let’s go to the story.

Weeks prior to Holy Week, I told my clients that I would be offline a day earlier than the scheduled holidays. I was able to finish all my tasks for them. I already planned to write blog posts or catch up on reading on the free day.

Then, I saw an Instagram post from a friend: his wife finally gave birth to twin boys! What a Holy Week blessing!

Since I got a free day, I planned to visit the husband, wife and their twin boys in the hospital. I thought of visiting them in the morning then do what I planned to do in the afternoon.

On the same day of my visit, they got permission to go home from the hospital.

Their first twin concern came: the husband will drive the car, and the wife will carry the other twin.

Who will carry the other twin?

So a few minutes after I arrived in the hospital, they asked me a favor: may I carry the other twin?

Of course! The question was: Can I?

Here’s the thing:

I am exceptional in social media management. I have increased the number of customers for one of my clients because of my social media work.

I can create an executable content marketing plan in four weeks.

I co-created a marketing lesson blog post with a virtual assistant friend that was shared more than 8,000 times on Facebook, retweeted more than 300 times on Twitter, and discussed in some of the classes three different schools in the country.

I can create a website. You’re looking at it.

I can do email campaigns and automation.

Okay, I will stop here and invite you to my About Page after reading this blog post. (I felt the wind got stronger.)

I hope you got my point: I am exceptional. Just kidding.

Can I carry a life in my arms?!

Okay, I carry babies and toddlers. They are a joy. But not a one-day old baby! And a tiny one at four point something kilos!

Seriously, I told a shorter and a humbler version of what I said above to the couple friends and they laughed.

And so I carried the other twin baby in my arms.

I felt the world stopped.

Suddenly, I forgot how exceptional my skills were.

I forgot how many tasks I was supposed to do for my clients once the Holy Week’s done.

I just concentrated on this one tiny human being sleeping in my arms. (Side note: I was able to make the newborn baby sleep many times during that day. A bottle of milk and a slow & gentle tap on the leg did the trick. I learned from the husband and wife team. I learned fast. That’s a skill point.)

It was the best feeling in the world.

You know why?

Because this tiny human being got my time. And I did not mind at all.

When the twins’ parents asked for a favor if I could accompany them when they go home from the hospital, I just dropped my plan and said “Yes.”

I gave my friends my TIME.

I gave the tiny human being my TIME.

Because I got time.

Who do you spend your time with?


This blog post is dedicated to Samuel Marco and Samuel Matteo Bendo. May you have the best times of your lives. And don’t prank your parents and grandmothers by exchanging clothes so you can give them a hard time knowing which is which. Oh great,  I just gave you an idea of your mom’s concern.

Lessons I Learned from Robert Kiyosaki and Friends

One of the unforgettable seminars that I attended last year was the Robert Kiyosaki Live in Manila with Masters of Wealth. I learned about how other ways to earn and grow my money (I was amazed at affiliate income and real estate) and how present a content that would enable you to offer your product (participants were literally running to avail of the programs from the speakers).

Lessons I learned from Robert Kiyosaki and Friends

Robert Kiyosaki was a few meters away from me!

Before I show you the lessons I learned from Robert Kiyosaki and friends, let me give you a run down of who’s who in Robert’s circle:

Robert Riopel – Top International Trainer
Richard Tan – Chairman, Success Resources
Andrew Matthews – Masterful Illustrator and International Speaker
Peng Joon – Leading Authority in Wealth Creation Online
JT Foxx – World’s #1 Wealth Coach
Mario Singh – Asia’s #1 Forex Coach

Notice their titles? It only goes to show that if you choose your friends wisely (or the people you hang out with), you will be in good hands.

Lessons I learned from Robert Kiyosaki and Friends

Robert Kiyosaki was a strict speaker. On a certain part of his talk, he took one of the participants’ phone when he clearly said we should not pick it up. Good thing I am a good student (Hahaha). Nah, I took this a few minutes after he appeared on the stage.

Being inside the venue with best selling author Robert Kiyosaki was an exceptional feeling. I stumbled upon Rich Dad Poor Dad when I was still working in a private school as a training specialist. It was also during that time that I already started reading Bo Sanchez’s 8 Secrets of the Truly Rich and followed finance experts.

I was happy that I attended the event with my brother and with my friends, too! Indeed, as Robert Kiyosaki said, his team is his best ally. Hey, I am an exceptional learner!

Lessons I learned from Robert Kiyosaki and Friends

Jones Mancilla, Ralph Christian Solomon and I worked together months prior to the event to make sure we get good seats. Achieved!


Lessons I learned from Robert Kiyosaki and Friends

More friends! Shawi Cortez and Nolan Lazaro were with us, too.

I compiled the best lessons that I learned from Robert Kiyosaki and friends in this PDF.

Secrets to Working Smarter Online Revealed

My virtual professional friends and I are always open to questions from aspiring virtual professionals. Questions range from how did we start becoming a virtual professional to well, do I have a boyfriend (to which my answer is always “the real one or the ones that I only know?”).

Suddenly, we found ourselves taking the leap by organizing a telesummit for freelancer newbies and virtual assistants! That’s a jump shot, if you’ll ask me. We want to pay it forward for we were once newbies ourselves. We felt lost with no one to ask or consult on the steps we took (just take a look at my first few posts and you just saw my laughable past). Continue reading

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