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Tag Archives for " social media "

Get More Social Media Checklists from Me

Get More Social Media Checklists from ME!

I noticed a lot of questions on social media groups on what social media courses to take. Some aspiring and current virtual assistants want to become better social media professionals by investing on courses.

Moreover, in spite its existence for a long time, some business owners still don’t get how important it is to have a complete Facebook Page.

I am going to make it easier for you.

I compiled a list of top social media online courses so you could stop asking and starting enrolling and studying social media!

As a bonus, I am also giving you a Facebook Page Set Up Checklist. Perfect for Facebook Social Media VAs who are helping clients set up Facebook Page. It’s would also be handy for virtual assistants who are building their own Facebook Page.

Get more social media checklists from me! Enter your name and email here to get the checklists!

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

Fangirl Mode: My First Encounters with Facebook Live and Instagram Live

It may be a usual thing now, but there was a time when Facebook Live and Instagram Live were getting tested.

Two years ago, it was the celebrities or influencers who got the Facebook Live beta test. I never knew if Instagram Live test were also given to the same people.

Nevertheless, my first encounters with Facebook Live and Instagram Live could be both summarized in one word: FANGIRL.

Facebook Live with The Hulk

Two years ago, I checking my Facebook account when a notification popped: “Mark Ruffalo is live now.”

Oh.My.Avenger. That guy’s my crush even before he signed up to turn green!

And so I clicked the notification and watched him say “Hi” and answer questions. (See the video here at 0:22.)

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

I typed all the questions that I had on my mind during that time. Unfortunately, his Facebook Live video only took 10 to 15 minutes because he’s on his way to a movie premiere of Infinitely Polar Bear.

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

On the other hand, his live video was an indication of what’s to come if you use the tool.

INSTAGRAM LIVE WITH THE LATE NIGHT PRINCE

Instagram Live was launched last December 2016 in the U.S. and other selected countries. (One of my Australian clients used it immediately as soon as it was launched. One word: Jealous.)

A few months ago, I clicked the Top Live Videos and saw Tonight’s host Jimmy Fallon talking!

How amazing! I got to follow his career as a host. And here’s an unknown fact: the week that I started as a full-time virtual professional was the pilot week of The Tonight Show with Jimmy Fallon! His $100 bet still makes me laugh until this time.

I watched as he gave a studio tour when the show did a live episode in Los Angeles.

Fangirl Mode My First Encounters with Facebook Live and Instagram Live

 

I have used Facebook Live many times on my personal account, Ann Exceptional VA Facebook Page and The Joy and Ann Show Facebook Page. I am yet to use Instagram Live. But what these platforms tell us is that it makes the user closer to its audience.

 

How about you? Have you used Facebook Live or Instagram Live? Tell me more in the comments!

 

How I ran my first LinkedIn ads

How I ran my first LinkedIn ads

I dipped my hands in the very cold river of LinkedIn Ads for me to know if I could create a campaign on LinkedIn.

I think I made it through!

February 17, 2017 was the third year of my full-time virtual career. So I decided to create an offer for my e-book, Small is BIG.

I ran LinkedIn ads at the same time I ran the Facebook ad campaign for the same ebook offer.

Here’s how I ran my first LinkedIn ads for my e-book offer.

 

UPDATE: My good friend, Niña Mendoza, sent me this link for LinkedIn’s US$50 promo. Go ahead and try it!

Here’s the story of how I saw my own Facebook ad

How I saw my own Facebook ad [Part 2] PLUS my takeaways

So in my previous post, I told you the story of having an idea on Facebook Campaign Myself and how I did it.

The next question is: what happened to my Facebook campaign?

12 hours after I launched the Facebook Campaign, I saw these results:

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

It was like I saw stars when I saw conversions on the following campaigns:

Campaign Potential Client – Ad Set Australia
Campaign Lead Magnet – Ad Set Freelancing Groups

The Campaign Potential Client – Ad Set Los Angeles, California and Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes did not have conversion. So here’s what I did:

Campaign Potential Client – Ad Set Los Angeles, California
I expanded it from one place to a state. The ad set became:
Campaign Potential Client – Ad Set California

How I saw my own Facebook ad [Part 2] PLUS my takeaways

To further sort, I placed Content Marketing, Social Media and Email Marketing Interests on detailed targeting.

Campaign Lead Magnet – Ad Set Website Audience & Facebook Page Likes
I split these to two, thus becoming:
Campaign Lead Magnet – Ad Set Website Audience
Campaign Lead Magnet – Ad Set Facebook Page Likes

How I saw my own Facebook ad [Part 2] PLUS my takeaways

How I saw my own Facebook ad [Part 2] PLUS my takeaways

After a few more days, here are the results of my campaigns:

Campaign Lead Magnet
Ad Sets: Freelancing Groups, Website Audience and Facebook Page Likes
Number of campaign days: 4 days
742 Conversions
7,327 People Reached
US$ 0.01 per conversion
US$ 10.71 total spent

How I saw my own Facebook ad [Part 2] PLUS my takeaways

Campaign Potential Clients
Ad Sets: California, USA and Australia
Number of campaign days: 4 days
134 Conversions
1,416 People Reached
US$ 0.08 per conversion
US$ 10.27 total spent

How I saw my own Facebook ad [Part 2] PLUS my takeaways

I stopped my Facebook Campaign Myself on April 14, 2016 because my budget is only $20.00 for the whole duration. I reached my budget limit two days before my expected target. But look how wonderful the results were!

SO, WHAT DID LEARN FROM MY FACEBOOK CAMPAIGN STORY?

ONE, HAVING A CLEAR SET OF AVATAR WORKS.
I indeed hit two birds with one stone with my Facebook ad campaign target audience or avatar. Here’s why:

  1. I would like to test if my audience is interested with my lead magnet. Moreover, I shared with them a social media skill that could help them on their virtual career (in case they would love to be in the social media marketing niche).
  2. I would like to show potential clients that I can create a blog post (content), present a skill on social media, and run Facebook ads about it. That means I can be the exceptional go-to person they are looking for.

TWO, I KNEW I WAS ABLE TO RUN FACEBOOK ADS WITH HIGH WEBSITE CLICKS (LOWER COST PER CLICK).
This means I can reach as many audiences for less.

THREE, INDEED, FACEBOOK ADS HAS LEVERAGED THE WAY WE ADVERTISE.
Take a look at the image below. The screenshot was given to me by my Facebook Ad Expert friend. An OnlineJobs.Ph ad on the right column was also there.

How I saw my own Facebook ad [Part 2] PLUS my takeaways

The difference between OnlineJobs.Ph and me was the former is a freelancing site. It’s bigger than me because it is a company. But with Facebook ads, I was able to have my advertisement side by side with big companies. This means even YOU can do this.

FOURTH, HAVING A FRIEND WHO SUPPORTS YOU IS CRITICAL TO YOUR SUCCESS.
If you remember on my previous post, I was skeptic on the idea. I would not even have thought of that if I did not have a friend who told me to do it! Having someone whom you can throw ideas and back gives you new perspective.

How I saw my own Facebook ad [Part 2] PLUS my takeaways

The Facebook Campaign Myself idea came from Niña Mendoza. (Photo courtesy of Ryan and Niña Mendoza)

Moreover, some friends sent me a private message immediately after trying to subscribe to my mailing list. They told me about the error on my Active Campaign optin in the website. (Thank you, too, Kath Calagui, Heartie Queen Tamayo and Anna Maliwat!)

Truth be told, you will not only get by with a little help from your friends. They will bring you to where you want to go.

JUST ONE MORE FACE PALM. AND I HOPE YOU WILL LEARN FROM THIS.

You see, the conversions on my campaigns were based on the View Content Facebook Pixel.

Well, sure, I got email sign ups for the lead magnet test. Moreover, based on the Facebook campaign data, there were a lot of people who were interested about social media (my content and the lead magnet).

Unfortunately, for the potential clients, I did not create a landing page where they could send me their email or they could send me further inquiry. Heck, I could have booked a client (or clients) by now. Nevertheless, I have no regrets. I know I am going to be more exceptional in the future because of the face palms that I did today.

And that, my friends (and potential clients) is the story of how I saw my own Facebook ad.

Now that the Facebook Campaign Myself idea was executed, I am thinking: what if I run the same ads on LinkedIn?

How I saw my own Facebook ad [Part 2] PLUS my takeaways

What if I run the same ads on LinkedIn?

I’ll let you know. 🙂

Special thanks to Niña Lauren S. Mendoza, the Facebook Ad Expert that I’m talking about the last two posts. She has an upcoming Facebook Ads Program. If you want to know more, visit her website or her Facebook Page.

Here’s the story of how I saw my own Facebook ad

Here’s the story of how I saw my own Facebook ad

A week ago, I posted these statuses on my Facebook Page and personal Facebook account.

Here’s the story of how I saw my own Facebook ad

Honestly, no, I was not that surprised. Why? Because I really ran a Facebook campaign for one of my blog posts.

Here’s the story of how I saw my own Facebook ad.

In one of my mastermind sessions with my Facebook Ad Expert friend early this year, (what I meant of early was January 15, 2016 – yes, 15 days to 2016 and we are already wrecking our brains out), she mentioned about me running a Facebook Ad campaign about myself.

It was incredulous, really. Why would I do that? Why would somebody do that?

My friend made me realize this: if I create a Facebook ad campaign of myself, I would be able to show potential clients three things:

One, I could run Facebook ads (how thought-provoking).
Two, I could show my skills in social media marketing.
Three, I could show my skills in content marketing.

The idea made me excited. But I was still wondering how I could do it.

Here’s the story of how I saw my own Facebook ad

A screenshot of our chat conversation.

While thinking of how to execute it, I prepared this website by publishing more blog posts (I hope they are of help to you!), creating a lead magnet, and placing an optin.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Almost three months passed, and the Facebook Campaign Myself idea was still on the clouds. I again saw myself in another mastermind session with my friend. We ended our session with these action plans:

One, I will create a content based on a social media skill.
Two, I will run Facebook ad campaigns to 1) test my lead magnet and 2) let potential clients see me (and then eventually contact me to hire me).

ONE, I CREATED A CONTENT BASED ON A SOCIAL MEDIA SKILL.

I re-purposed a webinar presentation and made it ready for the blog post. I also dug on Canva for some visuals as proof of previous work that I did.

The result was this blog.

TWO, I RAN FACEBOOK AD CAMPAIGNS.

Given my blog post on a social media skill, my lead magnet became relevant. That means after someone reads my blog post, they can learn more by subscribing to my list and downloading a social media checklist.

With that connection, I would be able to test my lead magnet to check if people would get it. Thus, my Facebook Campaign Myself – Campaign 1 is lead magnet. I created two ad sets for freelancing groups and my website audience plus Facebook Page Likes.

And so I created my Facebook ad campaigns with the goal of website conversions at US$2.00 a day budget.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

Now, remember the idea during our first mastermind session this year? I told myself that I would like to hit two birds with one stone. So the Facebook Campaign Myself – Campaign 2 was set for potential clients. I created two ad sets for Los Angeles, California and Australia.

Here’s the story of how I saw my own Facebook ad

 

Here’s the story of how I saw my own Facebook ad

I could not contain my excitement! After setting up the rest of the campaign, I scheduled it to run on April 11, 2016 at 9PM. I was aiming to finish the campaign on April 16, 2016.

If you are asking if I was able to sleep that night, well, not immediately. It took me a few twists and turns on my bed before finally sleeping.
But you bet I was grinning from ear to ear as I called it a night.

WHAT HAPPENED NEXT? Well, you have to wait for the next post to find out more.

10 Visual Ideas That Will Increase Your Social Engagement

10 Visual Ideas That Will Increase Your Social Engagement

In social media, the most engaging posts (that is, the one that gets interactions such as likes, retweets, shares and comments) are the ones with visuals.

I have been fortunate to learn this as a social media manager. Indeed, a social media post with visuals gets more attention than a post with just text.

Last year, I was fortunate to teach 7 visual ideas that will increase social media engagement in one of Jomar Hilario’s Monday Webinars. The 7 visual ideas were taught by Marcus Ho, a best-selling author and Director of Social Metric, a digital marketing agency in Singapore. You may check out his Social Media Examiner article about the 7 visual ideas here.

Since learning the visual ideas, I have used them for other clients. Here are some of them:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

I have also used the visual ideas for my own brand. You may have seen some of them in my blog posts and in the Home Page. Here are some more that I created in Canva:

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

 

10 Visual Ideas That Will Increase Your Social Engagement

This time around, I decided to add three more visual ideas to create a list of 10. I added the three based on the articles that I have read and observations on social engagement behavior.

As a challenge to you, you may want to choose 4 or 5 out of the 10 visual ideas that I mentioned. Create your own version of your chosen visual ideas and post them on your social media or make your own blog post like this!

 

 

I hope these visual ideas will help virtual assistants who are specializing in social media, as well as clients as they continue to converse with their audience in their chosen social network.

 

>> ARE YOU A PROMISING SOCIAL MEDIA MANAGER? Subscribe to my email list and get a FREE Social Media Manager’s Checklist.

>>>>> ARE YOU A BUSINESS OWNER WHO NEEDS HELP IN SOCIAL MEDIA? Let’s talk. Email me at annexceptionalva@gmail.com.

This is so powerful that it is almost exceptionally laziness – but I love automation!

I am using Buffer as an auto-posting tool since this year. I am so glad to be a Buffer user because not only it spells AUTOMATION, it also has exceptional articles ready for you to share to your chosen social media platform.

Recently, after much careful thought, I tried another automation tool: IFTTT or If This Then That. According to Wikipedia, IFTTT is a “web-based service that allows users to create chains of simple conditional statements, called ‘recipes’, which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and Craigslist.” Continue reading

Announcing: YouTube Thumbnails

A week after the Date with Freedom: 2015 Virtual Careers Summit and Seminar, I was able to do create and use the YouTube thumbnail not only on my video blog, but also for my client!

YouTube’s video thumbnails let people see a quick snapshot of your video. But if you don’t want that, you can use the custom video thumbnail. This was one of my skills takeaways from the summit. Continue reading