Sometimes, the most powerful shift is realizing that you already have it. That the answers answers are already in your hands.

How do you optimize the opportunities right in front of you?

Is it about constantly seeking new platforms and strategies?

Or could it be about unlocking the full potential of what you already have?

I recently conducted a digital marketing workshop for the PR and Marketing Teams of Southville Global Education Network—eight schools that are already doing great in their digital marketing efforts.

As I reviewed their data over the past two weeks, I saw huge potential to take things further.

And that’s exactly what we did.

Together, we explored how to optimize the opportunities they already had.

It wasn’t about overwhelming them with new tactics, but about helping them understand and enhance what’s already working.

What made this workshop even more meaningful? One of the schools was my former employer, a place where I learned so much and continue to apply those lessons today. (You can guess the pressure from my end!)

The president referred to the workshop as a “transformative journey.”

For SGEN, it’s a reminder of why they do what they do: to create Movers of Society.

For me, it’s a reminder that there are still a lot of businesses and organizations that need help in digital marketing, and to reach out for those opportunities to help.

A heartfelt thank you to Elydia R. Reyes, the PR and Marketing Manager of Southville International School and Colleges, as well as a distinguished Las Piñas City Icon awardee, for her invaluable help in navigating their data. It’s good to know that I am still one of her favorite people.

Thanks also to the Taylor Center for Professional Development team Dominic, Andrea, and Anna, as well as SISC HR Head Ms. Ami Salanguit.

Are you ready to optimize opportunities with your digital marketing efforts? Email me at chiefofideas@annkristine.com