Business owners: SB19 just gave you an in-your-face memo about why content creation matters.

As a fan, I was thrilled to see most of their international concert dates.

Their first stop: Taiwan. [I’ve been here. It’s beautiful!]

The concert was already sold out weeks before their Manila concert kickoff. However, they were invited to perform at the HITO Music Awards 2025, exactly a week before their concert.

They were the only non-Taiwanese performers in the lineup.

The crowd went wild, immediately rushed to search “SB19” even in the moment of their 13-minute performance.

Good thing SB19 has content – from YouTube vlogs, shared viral dance craze, behind-the-scenes, to TikTok collabs.

7 years worth of content is ready for them – nasa Internet lahat! (I can attest that some friends survived and thrived during the pandemic because of their content.)

Casuals were converted into fans.

The result? They opened extra general-standing tickets for their already sold-out concert, and they sold out in minutes.

It’s content in action:

1. Awareness – People discover you.

2. Consideration – They get to know you.

3. Conversion – They become loyal fans (or customers).

If you’re struggling to create the kind of content that builds having customers and a thriving business, let’s change that.

Email me at chiefofideas@annkristine.com and I’ll help you craft a content strategy that converts.

Good thing SB19 has content – from YouTube vlogs, shared viral dance craze, behind-the-scenes, to TikTok collabs. 7 years worth of content is ready for them. [Photo credit: SB19 Official Facebook Page]