Oscars, Jimmy and the Jet Ski
By Ann Kristine A. Peñaredondo | Life and Marketing Lessons
Other people found the jet ski prize in Oscars only “entertaining”. The people who are sitting on the Oscars are rich, they could buy their own (even a better color that neon green). But on the contrary, it made sense. Host Jimmy Kimmel activated the Principle of Reciprocity, one of Robert Cialdini’s Persuasion Principles. […]