How I Used Facebook Ads to Increase My Entries to James Altucher’s Ulitmate Book Giveaway of 2017

By Ann Kristine A. Peñaredondo | Facebook Ads Lessons

May 25
How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

A month ago, I saw James Altucher’s Free Book Giveaway. I signed up because I wanted to win 20 books worth $450.00

Since this the free book giveaway is a sweepstakes, I needed to have more entries so I could increase my chances of winning. I am not sure if my friends won’t be able to help me get enough entries for the contest.

Suddenly, I remembered: I can use Facebook Ads for this!

So I did the following:

  1. I created a short blog post around the giveaway. I published it on my website.
  2. I created a Bit.ly link for my unique URL link for the book giveaway
  3. I worked on the visuals for the ads on Canva.
  4. For the Facebook ads, I targeted US and Canada since those countries are familiar with James Altucher and his works than in the Philippines. But I ran a campaign for Philippines for a few days.
  5. For the Facebook ad campaign interests, I chose those who know James Altucher and the other authors whose books he’s giving away, plus those who love contests, sweepstakes, and books.

More details on my Slideshare.

[slideshare id=76335837&doc=aevahowiusedfacebookadstoincreasemyentriestojamesaltuchersultimatebookgiveawayof2017-170525115333]

Takeaways:

  1. I should have checked the country and age of my ads. I noticed that Canadians were the ones who clicked my ads more than the US. Given those data, I would have created a new ad set focusing on Canada only.
  2. In one of my campaigns, when I checked the age breakdown, I saw the those who clicked my ads more were the ages 25-34 and 45 to 54. Given those data, I would have focused on targeting those ages for my ads.

I still don’t know if I won the book giveaway. Nevertheless, this is another exceptional Facebook ads experience for me.

[UPDATE] Here’s the reply from James Altucher’s Customer Service Support. Well, I never won. Sniff sniff. Anyway, one of my clients said I gained experience. That’s what matters most.

How I Used Facebook Ads to Increase My Entries to James Altucher's Ultimate Book Giveaway of 2017

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About the Author

Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at chiefofideas@annkristine.com

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