Sorry Not Sorry: On Deleting Emails from Lists

By Ann Kristine A. Peñaredondo | Exceptional Social

Sep 26

So my email list is down from 700+ to 284.

I spent the day deleting and cleaning my email lists to be sure that I am only talking to people who really open and respond to my emails.

Does this mean I believe in quantity vs. quality? It depends.

Some digital marketers have more than 10,000 emails (a dream for me). Some have 1,000. Some have 500.

Some of these digital marketers say that they could no longer keep up with the replies that they are getting. Or how they are getting their sales KPI with just their email list alone.

While some… well, I don’t hear from them.

Here’s what I learned from John Pagulayan: nurture your email list. It doesn’t matter how many they are. Talk to them. Build rapport.

Then let the magic unfold.


Photo credit: Deadpool Bridge Meat Grinder Scene | Deadpool, 2016 (1080p HD) Movie Clip

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About the Author

Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at chiefofideas@annkristine.com