Last February 13, 2018, I attended Dionne Warwick’s concert. My mother is a fan (as to me with Backstreet Boys).
Here’s a snippet of the concert: https://www.facebook.com/SolaireResort/videos/1684662371612445/
What was I doing in a Dionne Warwick concert?
Well, I am not a fan. I have been hearing Dionne Warwick on the radio (when I was still listening to FM radio, that is). You may have listened to some of her songs: I Say A Little Prayer For You, A House Is Not A Home, Anyone Who Have The Heart, I’ll Never Love This Way Again, and the eternal That’s What Friends Are For. (Wow, that’s a playlist.)
I thought I was able to exhaust all marketing lessons after I watched a Backstreet Boys concert in 2015. Until I sat down in a concert in which I think I was the youngest (average age is 40).
I thought I was just accompanying my mom to Dionne Warwick’s concert. It turned out I was also to learn – and learned I did about CONTENT. With a bit singing of course.
As she introduced one of her signature songs, Warwick said, “I re-arranged this song to adapt to the times. Same song, same message.”
When Lady Warwick adjusted the songs based on the “times”, she meant:
But to a fan (which is my mom in this case), these things did not matter. When I heard her say to one of the songs, “Oh God. I was at first year high school when that song played”, I knew I hit the right chords.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at firstname.lastname@example.org