Let me share with you the email I sent to one of my clients, a brick and mortar business owner. This email conversation happened during the pandemic, and they want to stop posting content on their Facebook Page.

“You mentioned in your email yesterday about this: Facebook Postings: Please put on hold any developments in this area until advised. Scheduled posts already planned can proceed.”

I am not just your digital marketing assistant. I consider myself part of your business.

You are my only client that has brick and mortar business. What you said in your latest email is true: there has never been a good time to get your services out there.

I suggest you do not stop posting Facebook posts on the Page. Let me give you valid reasons why:

1. Andrea Vahl is advising business owners NOT TO STOP marketing. It doesn’t matter if she is talking about doing ads on this article, but the message is clear.

2. Bob Ruffolo, a digital marketing agency owner, recently shared about how the majority of business owners will lessen or stop their marketing efforts. This means others will have better chances.

I do not care if you will arrange for someone on your team to do the Facebook posts instead of me. You could do postings thrice a week on the Facebook Page instead of the current daily. I really don’t.

But if you stop marketing, it would be one of the biggest mistakes you would be making at this time of crisis.