by Ann Kristine A. Peñaredondo | Nov 21, 2018 | Exceptional Social
It was surprising to know that Social Media Week happened in the Philippines only this year. It’s been three years since we’re holding the crown of being the Social Media Capital of the World. Having the title doesn’t mean we’re doing...
by Ann Kristine A. Peñaredondo | Sep 26, 2018 | Exceptional Events
21 years ago (ohmygoodnessdidijustsaythat), I stepped into De La Salle University-Manila with my Papa for a college application. I failed the entrance exam because I got an envelope with a one-page letter while some of my classmates got a thick envelope full of...
by Ann Kristine A. Peñaredondo | Jul 4, 2018 | Exceptional Social
Here’s a list of online spelling and grammar checkers (free and paid) that you, me, and the Philippine Communications Operations Office could be subscribed to before posting anything on the website and social media sites: 1. Grammarly – This has free and...
by Ann Kristine A. Peñaredondo | May 31, 2018 | Life and Marketing Lessons
Can entrepreneurs and experts market like Marvel? After raking $1.5 billion worldwide for Avengers: Infinity War, it is always easy to say that Marvel has a big marketing machine. They got a big purse and a lot of snipers just in case somebody from the camp spoils...
by Ann Kristine A. Peñaredondo | Apr 11, 2016 | Exceptional Social
In social media, the most engaging posts (that is, the one that gets interactions such as likes, retweets, shares and comments) are the ones with visuals. I have been fortunate to learn this as a social media manager. Indeed, a social media post with visuals gets more...