As of this writing, it is just two days to go before Pope Francis visits the Philippines for his Papal Visit.
I am one of the many who are excited! It made me reminisce the last Papal Visit 20 years ago of Saint John Paul II. I remember watching all the activities on television (our school holidays were extended from Christmas break up to the second week of January but had to endure many Saturday classes to pay off the extended holidays). My family and I were also among the 5 million Filipinos who flocked the Rizal Park for Saint John Paul II’s concluding Mass for the 10th World Youth Day.
Twenty years ago, we just relied on the information from the newspapers, radio, television for the Pope’s itinerary. With the existence of social media now, I decided to help spread information for Pope Francis’ visit.
At first, mentor Jomar Hilario encouraged us to prepare a day-to-day itinerary of the Papal Visit by re-creating the infographic that The Varsitarian produced. The Varsitarian is the campus newspaper of The Pontifical University of Santo Tomas.
Since I was waiting for the Facebook ad results (it was approved and scheduled to run), I took the challenge. I created my posters using Canva.
After creating these posters, my points to improve (according to Jomar) were 1) the texts were too small and 2) there is information to which the poster could be credited.
Later on, I decided to push my poster creation to the limit by working on reminders for the Papal Visit. I took this initiative because I heard from the news that the government is asking the help of media to spread the information. I collected information from television by recording a news clip and taking a photo of a news reminder. Since the information was delivered in Filipino, I decided to create an English version of the reminders.
After working on the English translation, I worked on the posters in Canva again. Here are the reminder posters in English (the rest of the posters are found here):
I encourage you to share these photos (they are in size 800×800, perfect for social media sharing) so that the public will be informed on Pope Francis’ activities and the dos and don’ts especially in the public spaces.
The Philippines is ready for a wonderful visitor, the Vicar of Christ! Expect greater things from the Filipinos!
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at firstname.lastname@example.org
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