Every seminar, Jomar Hilario makes sure that all attendees of each of his seminar are included in an exclusive Facebook Group. This is for the attendees to continue to interact by asking questions, sharing milestones, and let go of their confusions.
With the third reason upon me, I brought my Facebook ads concerns to our VA 202 Facebook Group.
I uploaded the screenshots of the approved two Facebook ads and the first Facebook ad in which nothing happened.
Here’s what I said:
1. First FB ad did not run. I don’t know why.
2. Second FB ad got 3 leads. Cost is P 53/person. Expensive.
3. For the third FB ad, I made the ad and landing page in Filipino. No conversion.”
Venancio, one of the members of the group, exchanged conversations with me on the comment thread. Thanks, man! I appreciate it!
Here are the lessons that I learned (based on the thread conversation):
1. Cost Per Click (CPC), Cost Per 1,000 Impressions (CPM), or Optimized Cost Per 1,000 Impressions (oCPM)?
As you may remember, I always use the “set the max you’re willing to bid for click.” That is CPC or cost per click. I was advised to read Jon Loomer‘s article to understand more about CPC, CPM, and oCPM.
2. For his experiment, Venancio used oCPM for his ads. He also used Optimized for Website Conversions. He got this when he posted a question on the Facebook Group (Jomar answered his concern).
Indeed, there is power when you ask for help. On to the new Facebook ad test!
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at email@example.com
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