Lessons from the VA 202 Facebook Group

Every seminar, Jomar Hilario makes sure that all attendees of each of his seminar are included in an exclusive Facebook Group. This is for the attendees to continue to interact by asking questions, sharing milestones, and let go of their confusions.

With the third reason upon me, I brought my Facebook ads concerns to our VA 202 Facebook Group.

Here’s the Facebook post that I shared on the VA 202 Facebook Group.

I uploaded the screenshots of the approved two Facebook ads and the first Facebook ad in which nothing happened.

Here’s what I said:

“Ad results:

1. First FB ad did not run. I don’t know why.

2. Second FB ad got 3 leads. Cost is P 53/person. Expensive.

3. For the third FB ad, I made the ad and landing page in Filipino. No conversion.”

Venancio, one of the members of the group, exchanged conversations with me on the comment thread. Thanks, man! I appreciate it!

Facebook thread conversation with one of the VA 202 attendees, Venancio Christian Borras Jimenez III.

Here are the lessons that I learned (based on the thread conversation):

1. Cost Per Click (CPC), Cost Per 1,000 Impressions (CPM), or Optimized Cost Per 1,000 Impressions (oCPM)?

As you may remember, I always use the “set the max you’re willing to bid for click.” That is CPC or cost per click. I was advised to read Jon Loomer‘s article to understand more about CPC, CPM, and oCPM.

2. For his experiment, Venancio used oCPM for his ads. He also used Optimized for Website Conversions. He got this when he posted a question on the Facebook Group (Jomar answered his concern).

Here’s Venancio’s post on optimization and pricing.

Indeed, there is power when you ask for help. On to the new Facebook ad test!