In social media, the most engaging posts (that is, the one that gets interactions such as likes, retweets, shares and comments) are the ones with visuals.
I have been fortunate to learn this as a social media manager. Indeed, a social media post with visuals gets more attention than a post with just text.
Last year, I was fortunate to teach 7 visual ideas that will increase social media engagement in one of Jomar Hilario’s Monday Webinars. The 7 visual ideas were taught by Marcus Ho, a best-selling author and Director of Social Metric, a digital marketing agency in Singapore. You may check out his Social Media Examiner article about the 7 visual ideas here.
Since learning the visual ideas, I have used them for other clients. Here are some of them:
I have also used the visual ideas for my own brand. You may have seen some of them in my blog posts and in the Home Page. Here are some more that I created in Canva:
This time around, I decided to add three more visual ideas to create a list of 10. I added the three based on the articles that I have read and observations on social engagement behavior.
As a challenge to you, you may want to choose 4 or 5 out of the 10 visual ideas that I mentioned. Create your own version of your chosen visual ideas and post them on your social media or make your own blog post like this!
[scribd id=307052478 key=key-tyx61U85eRRILfT9mM4d mode=slideshow]
I hope these visual ideas will help virtual assistants who are specializing in social media, as well as clients as they continue to converse with their audience in their chosen social network.
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