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I saw Steven Bartlett’s LinkedIn post on Facebook Ads boycott that big companies started in July 2020. Read the LinkedIn post here:
Steven Bartlett’s take on Facebook ad boycotts is indeed another perspective.
I didn’t even know how big these data are in terms of ensuring that Facebook is a safe place to be. This boycott is really more than politics.
Even the media is choosing what’s the angle that would sell as news.
I still encourage everyone to advertise their products and services on Facebook. Not only because it’s going to be cheaper (the big fishes are not around), but because the customers need to know that companies and brands are there for them, especially during these times.
I discussed the Facebook Ads Boycott on my Pin To Top podcast. Listen to the episode here:
Listen to Pin To TopWhat are your thoughts on the Facebook Ads Boycott? Are you still running Facebook ads now? Or did you pause your campaigns, too?
Find out more about the Facebook Ad Boycott here:
New York Times – All the Companies Quitting Facebook
Washington Post – Facebook is working to persuade advertisers to abandon their boycott
CNET – Facebook ad boycott: Why big brands ‘hit pause on hate’
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at chiefofideas@annkristine.com