How to Appeal Your Disapproved Facebook Ads

AnnKristine_blog_How to Appeal Your Disapproved Facebook Ads

Have you experienced having disapproved Facebook Ads?

Or worse, did you wake up and suddenly, your whole Facebook ad account was disabled?

I know. I experienced having disapproved Facebook ads and disabled Facebook ad accounts. Not once, but many times.

What do you do? Do you curse Facebook? Do you declare that the world is unfair? Would you cry yourself to sleep?

Well, you can do all those. But nothing’s going to change much, just a brushed ego and a broken heart.

Here’s what I do every time I received notifications of disapproved Facebook ads (both for my clients and myself):

1. Calm down. Everything’s going to be fine.
2. You may want to check and review the Facebook Ad Policy again.
3. Sent an appeal to Facebook.

Wait, what? Send an appeal to Facebook?

This is one of the appeals I sent to Facebook when my Facebook ad account was restricted.

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Ok, I admit that I sent strong words on one of my latest appeals. Don’t emulate what I did.

So really, how do you appeal your disapproved Facebook ads (or disabled Facebook ad account?

The truth is, you can send an APPEAL to Facebook, so they could review your disapproved Facebook ad or disabled Facebook ad account.

All you have to do is to go to the following sites:

For basic questions and troubleshoot, go to Facebook Help Center.
For Facebook Business Tools, go To Facebook Business Help Center. This is where I always go to send an appeal.

One of my colleagues experienced a disabled Facebook ad account. Unfortunately, she was not able to focus on how to send an appeal immediately. I offered assistance, so I could contact Facebook Business Help Center after she read my post. It took a year for her to have a go at it again!

With the Advertiser access she provided, I checked the ad accounts that were disabled. Then, I sent an email to Facebook Business Help Center. My colleague received an email with instructions from Facebook. A few days after replying, she gave me this great news: Her Facebook ad account is back!

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I am so happy that I was able to help her. She can now run Facebook ads again!

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Here’s an additional information that I received from Facebook as a reply, in case you experience a rejected Facebook ad or disabled Facebook ad account:

1. Long Ads Review time – New Ads review time usually takes up to 24 hours. If your Ad is pending for less than 24 hours, it’s still being reviewed. Don’t make changes to this Ad while it is being reviewed, as it will make the process take longer. If your Ad is approved, it will start delivering at that time or when scheduled. If it takes longer than 24 hrs, contact Facebook again, and they will check this for you!

2. Disapproved Ads – In case your Ad is disapproved, you can appeal it here: https://www.facebook.com/accountquality – this link brings the appeal directly to the Policy team, so the turnaround time on the review process should be faster for you!

3. Disabled Ad Account – In case your Ad Account is disabled, follow the next steps to troubleshoot the reason:

a. If you think your Ad Account was disabled by mistake, and that it follows our policies, please let Facebook know.

b. If you were notified that your Ad Account was flagged for unusual activity, contact Facebook as well. You must be an Admin on the Ad Account you wish to appeal for.

c. You can also go to your Ads Manager and follow the instructions in the red box at the top of the Page.

Here’s a video that I shared on disapproved Facebook ads and account via Love the Leap Playlist:

In the end, ALWAYS ALWAYS consider Facebook Ad Policy every time you create campaigns. Facebook is giving you an opportunity to advertise on their platform. It is a privilege, not a right. (That’s why I told you not to emulate my strong words. I am not always a good role model.)

How about you? Got a rejected Facebook ad or worse, restricted or disabled Facebook ad account? What did you do?

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