Creativity makes the most money in the world. The ability to think beyond what exists, to see opportunities where others don’t, is what sets successful individuals apart.

A few years ago, I was traveling with a friend. As we listened to an audio talk, something interesting happened.

Less than five minutes in, she abruptly turned it off. I was curious—was she bored? Was the talk not valuable?

Instead, she looked at me and said, “I just got a business idea.”

That’s when it hit me: creativity thrives in those who continuously invest in themselves.

My friend is someone who dedicates time to learning—reading books, attending seminars, listening to insightful talks.

Because of this, her mind is always sharp, ready to connect the dots, and generate new ideas.

People often think creativity is just for artists or designers. But in reality, it’s the foundation of every groundbreaking business, marketing campaign, and industry shift. The more you expose yourself to new knowledge, the more your mind creates opportunities.

So, how much are you investing in yourself today? Because the more you do, the more profitable your creativity becomes.