Ann Kristine A. Peñaredondo, Author at Ann Kristine

Post-GDPR Lesson

by Ann Kristine A. Peñaredondo | Sep 26, 2018 | Exceptional Social, Life and Marketing Lessons

After the GDPR dust has settled, I figured this is the BEST e-mail notice from all those companies and experts who came in my inboxes (got a lot of emails) to make sure they complied. 😎 Bynder, you stood out from the rest. 🙌🙌 Their e-mail subject: “Hi Ann, GDPR...

Sorry Not Sorry: On Deleting Emails from Lists

by Ann Kristine A. Peñaredondo | Sep 26, 2018 | Exceptional Social

So my email list is down from 700+ to 284. I spent the day deleting and cleaning my email lists to be sure that I am only talking to people who really open and respond to my emails. Does this mean I believe in quantity vs. quality? It depends. Some digital marketers...

Tell the Truth

by Ann Kristine A. Peñaredondo | Sep 26, 2018 | Exceptional Social

King George VI: [to Churchill] Go to the people, tell them the truth. I just watched Darkest Hour. After the scene where the King talked to Sir Winston Churchill, he decided to try a different route going to the Parliament: ride a train to Westminster. He hasn’t...