I still could not figure out what happened to my first Facebook ad. As I have mentioned in my earlier blog, I did not receive ANY notice whether my ad was disapproved or not. Moreover, since Facebook’s Power Editor confirmed that my Facebook ad was uploaded and completed, I thought it will start running as scheduled.
Well, I’d like to take it as my first Facebook Ad punk. Anyway, Facebook did not charge me anything, so I am moving on from this incident (you owe me, Mark Zuckerberg). 🙂
Even if I still can not find the reason it happened, I realized that I did some mistakes in the process. Let me share them with you.
Lesson 1: I should have maximized the Interests Targeting and Demographics.
I admit: I was very conservative on identifying the interests and demographics of the people who could see my ad. I was even more concerned of the number of people to be reached that the interests targets!
Resolution: I will take my time on identifying the interests targets and demographics of my ad.
Lesson 2: I did not link the Benchmark Email confirmation email to the Thank You page.
I was not able to put the Thank You page’s URL link to the confirmation email of Benchmark. Had I done that, the prospective leads would have been directed to the Tumblr page (where I did my Thank You page is) and Facebook would have detected it because of the pixel. I don’t know if that would alert Facebook that I have ad (because of Facebook pixel are working – I checked it), though. But then again, the landing page, autoresponder, and thank you page should be connected.
Resolution: I opened my BenchmarkEmail.com and Tumblr accounts. I copied and pasted the Tumblr URL link to the BenchmarkEmail confirmation email.
Now that I have moved on, it is time to run a new Facebook ad.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at firstname.lastname@example.org
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