I scheduled my first Facebook Ad to run for three days. After three days, I braced myself for the results. 

I first checked my landing page.

The results of my landing page.

As you can see in the image, the landing page got 17 impressions. Out of 17 impressions, 1 clicked the Submit button. That means my conversion ratio versus impressions is 5%.

Hhhm, at this point, I thought I need to improve my landing page. Although it has the promise and the offer, I need to make it more enticing.

After checking the landing page, I went to Facebook Power Editor to see the ad report.

To my surprise, I found none.

Zero. Nada. Nothing.

Uh-oh.

I checked all the tasks that I did. I did them all correctly based on the tutorials given in the VA 202 seminar.

I also checked my emails and Facebook Power Editor, as I may have missed an email or notice that my ad did not work.

I got nothing.

To really convince myself that I did not get any data, I downloaded the Excel file report of the ad that ran. It had no data available.

A part of the downloaded Excel file from Power Editor.

Hhhmmm. I wonder what happened?