After my consultation with the VA 202 Facebook Group, I decided to test the following in Optimization and Pricing:
1. Website Conversions
2. Optimized Cost Per 1,000 Impressions (oCPM)
3. Interests Targeting
I decided to use the very first ad that I uploaded on Facebook Power Editor. Anyway, it seems that Facebook did not really see it.
But first, I opened the Landing Page Monkey.com to edit the landing page (not the Filipino version). I placed a background photo (the cute kid) on the landing page. I also placed the lead magnet box on the right side of the page (it’s located at the center previously).
Once my landing page is set, I opened my Business.Facebook.com and went to the Power Editor. Since I got a different objective on this ad, I created a new ads set.
After creating the ads set, I created an ad.
Now, it’s time to work on the details.
On the Ads’ Creative tab, I filled up the necessary details. Then I completed the details on budget and schedule, placement, and optimization and pricing on the ads set.
Check out the story on Interests Targeting on my next post.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at firstname.lastname@example.org
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