I learned about Interests Targeting when I took the Digital Marketing.com course on Leveraging FB Native Ad Platform to Drive Massive, Targeted Traffic to your Native Content.
Previously, I chose the different activities, hobbies, fitness, and the like by clicking Browse. This time, I worked with Facebook’s Graph Search.
For this new ad under a new ads set, I targeted people who liked Jomar Hilario. I opened a separate window for my personal Facebook account and I typed “pages liked by people who like Jomar Hilario” on the Facebook Graph Search. These were the results:
Then, I went back to the Power Editor window, where I was working on the Interests part of the Audience. I clicked Suggestions, then typed the names of the Facebook Pages that I saw.
As I typed the Facebook Page names, I checked the potential reach of my ad. Potential reach should only be from 500,000 to 1 million. So I had to let go of some Facebook Pages with a lot of Likes because my potential reach would go over 1 million.
After working on the Interests Target, I got the final Facebook Pages names with a total of 700,000 potential reach. Not bad!
Then, I just chose “parents” in the Demographics. I tried choosing other demographic data but they brought my potential reach down of up to 30,000.
Now that I’m done with the Audience part of the ad, I created a new Facebook pixel that I will paste on the thank you page that I did in Tumblr.
I had to wait until the next day to finish the ad because I saw this notice from Facebook. I found out the next day that the Facebook pixel is working. Maybe it took a while for Facebook to check that the pixel is fine.
Then, I uploaded the changes to Power Editor. A few minutes later, my ad went from pending review to approved.
Waiting time begins anew!
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at email@example.com
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