Aside from the VA 202 Seminar, these articles about Facebook Ads and Facebook Power Editor helped me in making this portfolio.
I hope these can help you learn how you can maximize the power of Facebook ads for your business.
Qwaya.com’s A Guide to Facebook Ads
Jon Loomer’s An Experiment: CPM or oCPM When Targeting Facebook Fans With Ads? (actually, I would urge you to bookmark his website as he keeps his posts up to date).
Digital Marketer’s The $5 Solution to Your Organic Reach Problem on Facebook
Andrea Vahl’s How to Use Facebook Power Editor: A Complete Guide
Mashable’s Facebook is rethinking how it tracks ads