After a few days, here are the results of my 3rd Facebook Ad:
115 Total Actions
21 Post Likes
11 Page Likes
11 Other Actions
As you may see on the screenshot, my 3rd Facebook ad got 4 leads. Although it is still expensive at P24.99 per lead, I was only able to spend P99.94 because I used Optimized CPM (oCPM).
All in all, this campaign got 7 leads. I spent P379.91, or P54.27 per lead.
I took the chance to talk to another person – this time, someone who is used to Facebook Ads because it is his online job. More on the lesson on the next blog.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at firstname.lastname@example.org
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