A week ago, I posted these statuses on my Facebook Page and personal Facebook account.
Honestly, no, I was not that surprised. Why? Because I really ran a Facebook campaign for one of my blog posts.
In one of my mastermind sessions with my Facebook Ad Expert friend early this year, (what I meant of early was January 15, 2016 – yes, 15 days to 2016 and we are already wrecking our brains out), she mentioned about me running a Facebook Ad campaign about myself.
It was incredulous, really. Why would I do that? Why would somebody do that?
My friend made me realize this: if I create a Facebook ad campaign of myself, I would be able to show potential clients three things:
The idea made me excited. But I was still wondering how I could do it.
While thinking of how to execute it, I prepared this website by publishing more blog posts (I hope they are of help to you!), creating a lead magnet, and placing an optin.
Almost three months passed, and the Facebook Campaign Myself idea was still on the clouds. I again saw myself in another mastermind session with my friend. We ended our session with these action plans:
I re-purposed a webinar presentation and made it ready for the blog post. I also dug on Canva for some visuals as proof of previous work that I did.
The result was this blog.
Given my blog post on a social media skill, my lead magnet became relevant. That means after someone reads my blog post, they can learn more by subscribing to my list and downloading a social media checklist.
With that connection, I would be able to test my lead magnet to check if people would get it. Thus, my Facebook Campaign Myself – Campaign 1 is lead magnet. I created two ad sets for freelancing groups and my website audience plus Facebook Page Likes.
And so I created my Facebook ad campaigns with the goal of website conversions at US$2.00 a day budget.
Now, remember the idea during our first mastermind session this year? I told myself that I would like to hit two birds with one stone. So the Facebook Campaign Myself – Campaign 2 was set for potential clients. I created two ad sets for Los Angeles, California and Australia.
I could not contain my excitement! After setting up the rest of the campaign, I scheduled it to run on April 11, 2016 at 9PM. I was aiming to finish the campaign on April 16, 2016.
If you are asking if I was able to sleep that night, well, not immediately. It took me a few twists and turns on my bed before finally sleeping.
But you bet I was grinning from ear to ear as I called it a night.
WHAT HAPPENED NEXT? Well, you have to wait for the next post to find out more.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at email@example.com