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I did two Facebook Like campaigns for one of my clients. I was really wondering why we were buying Likes for the account. But then I was wrong: buying Facebook Likes needs to be strategic.
I worked on targeting the RIGHT people who will engage on the Page. They should not be just some people who love the Like button. I deep-dived on the audience research, I had to use tools to get them. As the Page Likes campaign started, I saved lookalikes and custom audiences.
The result was good engagement on the Pages.
Every Facebook strategy is a good strategy – only if a business owner or person knows his or her objectives.
Here’s a video from Moolah Marketer Rachel Miller on Facebook Like strategy:
I also created a video on why you need to identify your business’ customer avatar:
How do you target the right people on Facebook? Let me know in the comments.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at chiefofideas@annkristine.com