Ann Kristine A. Peñaredondo, Author at Ann Kristine

Who Says Only People in Suits Could Do Marketing?

by Ann Kristine A. Peñaredondo | Jul 4, 2018 | Life and Marketing Lessons

I encountered a marketer disguised as a tricycle driver today. I was walking towards Intramuros when I passed by a line of tricycle drivers, waiting for passengers to ride. Usually, people prefer to walk instead of riding tricycles because 1) they just simply prefer...

Starting an Online Career? Here’s My Most Practical Piece of Advice

by Ann Kristine A. Peñaredondo | Jul 4, 2018 | Ask Ann Kristine, Life and Marketing Lessons

My most practical piece of advice I can you give to those who are just starting in their virtual career journey. Well, I think this could be applicable anywhere.

Market Like Marvel: Marketing Strategies and Tactics That You Could Do for Your Business

by Ann Kristine A. Peñaredondo | May 31, 2018 | Life and Marketing Lessons

Can entrepreneurs and experts market like Marvel? After raking $1.5 billion worldwide for Avengers: Infinity War, it is always easy to say that Marvel has a big marketing machine. They got a big purse and a lot of snipers just in case somebody from the camp spoils...

9 Hours at the BIR: Why I Still Think It Was Worth It

by Ann Kristine A. Peñaredondo | Mar 9, 2018 | Life and Marketing Lessons

Why did I subject myself to a harrowing 9-hour BIR experience? Because in the end, it’s going to be worth it.

Oscars, Jimmy and the Jet Ski

by Ann Kristine A. Peñaredondo | Mar 7, 2018 | Life and Marketing Lessons

Other people found the jet ski prize in Oscars only “entertaining”. The people who are sitting on the Oscars are rich, they could buy their own (even a better color that neon green). But on the contrary, it made sense. Host Jimmy Kimmel activated the Principle of...