Talk about always innovating! As I study Facebook Ads, these new Facebook Ad features unfolded before my eyes. I saw emails from Facebook for Business one after the other.
1. Multi-product ads in Power Editor
Facebook’s Power Editor now allows you to have as many as 5 images in a single ad.
I think this would be good for the following niches:
a. Retail – they will be able to showcase their latest or on sale products in one ad.
b. Hotel – showcase the hotel lobby, suite, spa, pool, and even how fast their Internet is in just one ad.
c. Food – how would you like to show your restaurants’ top 5 best-selling food?
I am also thinking that the multi-product ad feature will also let you create a short story for your product or service. How cool is that?
Learn more about the five products in a single ad feature here.
2. Relevance Score
Does your ad so effective that you got others to share it, or did people reacted negatively over it? Relevance score lets you identify how people responded to your ad. From a score of 1 to 10 (with 10 as the highest), the more relevant your ad is to your audience, the better it’s likely to perform. It also means you’ll pay less to reach your audience.
How do you know the relevance score of your ad? Follow these steps:
Step 1: Click Ads Manager from your Facebook Account.
Step 2: Click Campaigns.
Step 3: Click on Ads.
Step 4: You will see the relevance scorer per ad.
My third Facebook ad got a relevance score as my first and second Facebook ads were run before the feature is introduced.
Learn more about relevance score here.
3. Video ads
My VA202 colleagues said that Facebook video ads already exists. Maybe Facebook improved this feature this time around.
You can now promote your products using a short video as an ad. This will engage people who love watching videos. I think this will be great for short stories and teasers. Moreover, using Facebook video ad and the multi-product ad strategically can definitely get you more reach. A Facebook video ad should also be under a campaign and an ad set.
Learn how to create a Facebook video ad (and watch sample videos from some top brands and shows) here.
Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist who has managed and grew Facebook Pages of top shopping malls, lingerie, and dairy brands, as well as authors and experts in business, food, health, and education. Ann's podcast show, Pin To Top, is listed in Growth Mentor and Feedspot as one of the top podcasts for Facebook and marketing for 2020. Ann is also one of the Manila Workshop’s resident speakers and facilitators. She’s been featured in Jomar Hilario’s Online Show and book Virtual Careers, Wazzup Pilipinas, Astig.PH, Prime Influencers, Marketing in Asia, Thrive Global, and The Manila Times. Email her at email@example.com
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