These things happened while my Facebook Ads were running.

Talk about always innovating! As I study Facebook Ads, these new Facebook Ad features unfolded before my eyes. I saw emails from Facebook for Business one after the other.

1. Multi-product ads in Power Editor 

Facebook’s Power Editor now allows you to have as many as 5 images in a single ad.

va202_multiproductsad_2
Were you able to see this latest feature as you were completing the details of your Facebook ad?

 

Five products in a single Facebook ad
Five products in a single Facebook ad

I think this would be good for the following niches:

a. Retail – they will be able to showcase their latest or on sale products in one ad.

b. Hotel – showcase the hotel lobby, suite, spa, pool, and even how fast their Internet is in just one ad.

c. Food – how would you like to show your restaurants’ top 5 best-selling food?

I am also thinking that the multi-product ad feature will also let you create a short story for your product or service. How cool is that?

Learn more about the five products in a single ad feature here.

 

2. Relevance Score

Does your ad so effective that you got others to share it, or did people reacted negatively over it? Relevance score lets you identify how people responded to your ad. From a score of 1 to 10 (with 10 as the highest), the more relevant your ad is to your audience, the better it’s likely to perform. It also means you’ll pay less to reach your audience.

What's the score of your Facebook ad?
What’s the score of your Facebook ad?

How do you know the relevance score of your ad? Follow these steps:

Step 1: Click Ads Manager from your Facebook Account.

step 1
step 1

Step 2: Click Campaigns.

step 2
step 2

Step 3: Click on Ads.

va202_relevance_score_4
step 3

Step 4: You will see the relevance scorer per ad.

step 4
step 4

My third Facebook ad got a relevance score as my first and second Facebook ads were run before the feature is introduced.

Click the Facebook ad name to see the details of the ad. You will also be able to access the details of the relevance score.
Click the Facebook ad name to see the details of the ad. You will also be able to access the details of the relevance score.

 

My third Facebook ads' Relevance Score.
My third Facebook ads’ Relevance Score.

Learn more about relevance score here.

 

 3. Video ads

My VA202 colleagues said that Facebook video ads already exists. Maybe Facebook improved this feature this time around.

Facebook video ads are here to stay.
Facebook video ads are here to stay.

You can now promote your products using a short video as an ad. This will engage people who love watching videos. I think this will be great for short stories and teasers. Moreover, using Facebook video ad and the multi-product ad strategically can definitely get you more reach. A Facebook video ad should also be under a campaign and an ad set.

Learn how to create a Facebook video ad (and watch sample videos from some top brands and shows) here.

Similar Posts